Extending CRM for PRM Functionality: Best Practices to Help You Avoid Costly Pitfalls

hawkeye’s channel experts discuss 10 best practices to leverage an existing CRM system for PRM functionality

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"Marketers that sell products through indirect sales channels want to consolidate CRM and PRM to one platform but they often lack the expertise and guidance needed to do it right, and as a result, waste a tremendous amount of time and money,” DeWolf said.

Seattle, WA (PRWEB) September 19, 2012

hawkeye Channel will host a webinar entitled “Extending CRM for PRM Functionality: Best Practices to Help You Avoid Costly Pitfalls” on Wednesday, September 26 from 9 a.m. to 10 a.m. PDT. This webinar will give channel marketers insights into the right methods to successfully design and deploy PRM functionality on top of a CRM system to help manage indirect sales channels

With many companies relying upon indirect sales channels for a majority of their revenue, business success hinges upon effective management of their channels and the related programs. They all employ CRM systems that are designed to manage customers, not channel partners. Channel managers know it is vital to incorporate PRM functionality that will allow them to develop partners, administer programs and monitor performance – but many are unsure where to start.

In this webinar, hawkeye Channel experts SVP, CRM/PRM Technology Solutions Dave Hafermann and VP, Client Services Craig DeWolf will provide a roadmap and step-by-step process to extend their current CRM solution to include PRM functionality. They will share a proven approach to help vendors identify gaps between their current and future-state PRM environments and demonstrate how to reach their goals.

“Marketers that sell products through indirect sales channels want to consolidate CRM and PRM to one platform but they often lack the expertise and guidance needed to do it right, and as a result, waste a tremendous amount of time and money,” DeWolf said. “It’s essential for them to avoid pitfalls and get it right the first time so they can manage their MDF and incentive programs.”

Intended for business users without technical backgrounds, attendees will benefit from 10 best practices for developing a seamless CRM/PRM system that will help them, avoid pitfalls, learn how to extend CRM functionality to support channel programs such as MDF, rebates and rewards and successfully “open up” CRM to support hundreds or thousands of partners.

Sign up for the webinar click HERE.

About hawkeye Channel
hawkeye Channel, a leading global channel company, packages channel intelligence and cloud technologies into smart solutions that are proven to elevate your channel and maximize every investment. The largest technology companies in the world trust hawkeye Channel to engage, empower and motivate their channels.


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