The most beautiful user experience I saw at FinovateFall 2012.
Provo, UT (PRWEB) September 19, 2012
MoneyDesktop added another achievement to its growing list of accolades Thursday, when it was awarded Best of Show for the second consecutive time at the FinovateFall conference. With its second win in less than a year, the company joins the ranks of industry leaders to clearly signal PFM (personal financial management) as a top priority for financial institutions committed to staying competitive in a disruptive market.
Since the inception of Finovate in 2007, MoneyDesktop is only the fifth company to win back-to-back awards. With an industry-best user interface and experience, the company is already competing with the biggest players in the space and turning heads in the process. Mary Wisniewski of American Banker commented that “Visually, its [MoneyDesktop’s] PFM tools are stunning and watching them demonstrated onstage made me want to look — and interact — with my finances. Trust me: That never happens.”
MoneyDesktop was awarded the honor for introducing a patent-pending and innovative way of representing budgets, called BubbleBudgets, as well as desktop widgets that unite the online experience with the mobile apps and a syncing engine that integrates data between platforms. These innovative features were fan favorites, and voted Best of Show by attendees. Phil Ryan of Bank Innovation said MoneyDesktop’s interface “is like a work of art.” Ryan went on to praise MoneyDesktop by saying it was “the most beautiful user experience I saw at FinovateFall 2012.”
Despite the fact that Apple’s iPhone 5 announcement coincided with MoneyDesktop’s presentation, audience members were riveted to the product demo. Bradley Leimer, VP of Online/Mobile Strategy at Mechanics Bank tweeted “Only the @moneydesktop demo and related twitter feed at #finovate could make me stop watching the Apple iPhone news.” Eric Berry, another attendee, also tweeted, “I don’t know if I’m seeing more twitter posts about the iPhone5 or @moneydesktop. It’s a close match.”
Best of Show awards are a people’s choice award, with winners selected by show attendees. 64 companies presented a seven minute demo to win the hearts of nearly 1,100 attendees from around the world.
Ryan Caldwell, founder and CEO of MoneyDesktop, said “We have an amazing team that works tirelessly to put out the best PFM software on the market and we are just starting to break the mold and believe me, the best is yet to come.”
To learn more go to: http://www.moneydesktop.com/finovate.
FinovateFall is a demo-based conference for innovative startups and established companies in the fields of online banking and financial technology. Held in New York City, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateFall is organized by the Finovate Group. For more information on the event or to view videos of previous demos, please visit http://www.finovate.com/fall2012/.
About Money Desktop
MoneyDesktop is redefining the way millions of people interact with their finances by developing software technologies that drive the financial engagement between account holders and financial institutions. Though its award-winning PFM software and apps, MoneyDesktop is the leading provider of online and mobile money management solutions and has become the fastest-growing provider of its kind. By integrating directly into online banking, core and payment platforms, the company positions financial institutions as financial hub and offers tools that dramatically impact loan volume, user acquisition and wallet-share. MoneyDesktop currently has more than 325 financial institutions clients and partnerships with 25 online banking/core/payment network providers.