AutoAnything Validates Site Design with Adobe Test&Target

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Ecommerce leader rubber-stamps radical new site design long before going live.

Thanks to Test&Target, we knew which functionality to move forward with, and avoided heading down any dead ends that would have wasted time.

After investing heavily in new branding, site design and infrastructure, AutoAnything, the top-ranked automotive accessories & performance parts etailer, utilized Adobe’s Test&Target software to confirm their new architecture. To ensure the maximum return on investment, intensive testing and retesting was not only mission critical, it required the robust testing and optimization platform delivered by Adobe Test&Target, part of the Adobe Digital Marketing Suite.

“When building our new site, we pulled all the stops and leveraged the most advanced technologies available to deliver the best possible user experience to the customer,” says Parag Patel, AutoAnything’s Chief Technology Officer. “To make sure we were on the right track during the process, we used Adobe Test&Target to confirm every feature and interaction.”

The comprehensive testing of every new feature proved to be intensive; however, with Adobe’s system, the design team could validate that they were moving in the right direction. And, with the tools and analytics provided, they were able to quickly discern which KPI’s were looking positive and the opportunities for improvement.

“It’s hard to scrap design elements or functionality that you were confident would have worked, but the data doesn’t lie. When the data exposes something as faulty, you have to toss it and move on,” Patel continues. “Thanks to Test&Target, we knew which functionality to move forward with, and avoided heading down any dead ends that would have wasted time.”

Primarily recognized as a marketing tool, Adobe Test&Target is now being creatively leveraged by other less-traditional channels. As with AutoAnything, Adobe’s powerful A/B and multivariate testing capabilities are being used by technology professionals to confirm new and radical site designs before they go live, and to effectively monetize the investment required to undertake such projects.

“Just as an auto manufacturer wouldn’t launch a new car model without extensive testing, AutoAnything infused website testing and optimization best practices throughout their redesign process,” says Kevin Lindsay, director of conversion product marketing for Adobe. “To ensure a successful launch, the company focused on data-driven improvements early on in the creative stage, demonstrating its ongoing commitment to providing the most personalized and engaging online experiences.”

AutoAnything was founded in 1979 as Blue Ribbon Motoring, a manufacturer of sheepskin seat covers and custom carpet floor mats. In 1997, the company took a new direction and went online as a retailer of automotive accessories like tonneau covers and cold air intakes. Today, AutoAnything.com is #157 in the Internet Retail Top 200 Guide of ecommerce companies.

For a complimentary catalog or to order any of AutoAnything’s exciting products, call (800) 874-8888. International: (858) 569-8111. Fax: (858) 569-8503. Internet: http://www.autoanything.com, Email: media(at)autoanything(dot)com.

Contact Information:
Note to Editors: Parag Patel is available for interviews. Product demos can be arranged.
Contact: Michael Kirby, Senior Marketing Editor, 1-858-609-7721 or mkirby(at)autoanything(dot)com

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