Rob’s book is filled with practical step-by-step instructions on how to identify your brand advocates, how to energize them with social media tools and how to measure results.
San Carlos, CA (PRWEB) September 18, 2012
Everyone knows that Word of Mouth Marketing is the most effective and productive form of marketing. However the enduring question is always – How do you do it? Rob Fuggetta has written the ultimate “how to” book for Word of Mouth Marketing entitled "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." Rob’s book is filled with practical step-by-step instructions on how to identify your brand advocates, how to energize them with social media tools and how to measure results. Rob’s presentation will cover both theory and practice of Word of Mouth Marketing.
Fuggetta will be presenting with Jen Grant, VP of Marketing for Box to discuss how to turn enthusiastic customers into a powerful marketing force.
The event will be hosted by the Direct Marketing Assocation, Northern California Chapter on September 20, 2012 at 11:30 AM at the Crowne Plaza Hotel in Burlingame, CA.
To register for this event, click here.
About Rob Fuggetta
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.
Zuberance is the leading Brand Advocate Platform company. Zuberance’s unique Brand Advocate Platform makes it easy for B2C and B2B companies to systematically and continually identify and energize their authentic Brand Advocates on Facebook, Twitter, shopping sites, brand’s websites, and across multiple social and digital channels. Zuberance’s powerful Advocate Analytics enable marketers to track and optimize advocacy. By mobilizing their Advocates, Zuberance customers are generating measurable, dramatic increases in referrals, ratings, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance http://twitter.com/zuberance.