NFC Bootcamp™ is coming to Utrecht, Netherlands

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Registration is open for near field communication training program in Utrecht.

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Attendees will learn more about how NFC is being used in real-world scenarios — presented by the people actually creating and implementing campaigns.

OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced that registration is open for its NFC Bootcamp™ Training Series to be held in Utrecht, October 10 and 11, 2012. OTA, with along local and international NFC experts will present the first globally standardized NFC training program designed to educate attendees on how they can harness NFC technology to drive brand awareness.

Sponsored by companies like Poken, NFC engine, BlueBite, Flomio, Smartrac, and more, the NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

“Near field communication will change forever how consumers engage with various businesses. Customers are demanding simplified, customized and personalized experiences while they are on the go. There is no better place to come and understand the impact this technology is going to have on the way companies do business than at an NFC Bootcamp,” said Robert Sabella, chief executive officer and founder of OTA Training, which produces the NFC Bootcamp series. “We are very pleased to return to Europe and the beautiful city of Utrecht, working with local and international experts to look at how NFC is already engaging consumers.”

Hosted at the beautiful Jaarbeurs Media Plaza, attendees will learn more about how NFC is being used in real-world scenarios — presented by the people actually creating and implementing campaigns. They will also learn about key players in the NFC ecosystem and best practices from experts in the industry. In addition, this training program includes hands-on demos and training on how to build an NFC campaign. A special feature of the NFC Bootcamp is the NFC Showcase where companies working in the NFC field show how this next-generation technology works.

In addition, dates have been announced for cities around the world, including Dallas, Los Angeles, Sydney, and Johannesburg, with more dates being announced soon. For more information on the Utrecht NFC Bootcamp, scheduled for October 10 and 11, 2012, and other scheduled Bootcamps, visit

Companies and organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit to request sponsorship information.


About OTA Training, Inc. – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ training series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™. The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. For more information and to register for any of the NFC Bootcamps please go to: and if on Twitter use #nfcbootcamp.


Tracee Lee Beebe
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