Direct Marketers are expected to spend $11.9 billion on data in 2012 - Winterberry Group "The future of Direct Mail: Outlook 2011".
Erie, PA (PRWEB) September 25, 2012
Paramount Lists is excited to announce their participation in a free webinar focused on the importance of utilizing Targeted Mailing Lists within integrated direct mail campaigns. Other topics that will be discussed include: Mobile Marketing, Innovative Design and Every Door Direct Mail.
This event is being hosted by Garey O. Fields who is an experienced senior level advertising and marketing professional working for the United States Postal Service. Garey spends his day helping businesses grow by improving the effectiveness of their direct mail advertising.
The other speakers include:
Kristin Genovese, President of Paramount Lists, Inc. Paramount has been providing targeted marketing lists since 1972. In today's marketing environment marketers need to reach out across multiple channels. Kristin will be discussing the importance of utilizing targeted mailing lists and will show how ROI will increase when the right audience is being targeted and multiple channels are used.
Jay Veinard, CCO and Tierra Wilson, CMO of ChaChing Digital Media will be highlighting some of ChaChing's strengths in the market including Brand Development, Mobile Marketing, Web Development, Lead Generation, Social Media Marketing and much more. ChaChing Digital Media is a focused, full service creative and strategic digital marketing & consulting agency that specializes in generating massive leads and higher marketing ROI for our clients with online marketing strategies for mid-to-enterprise level brands.
Mike Shoun, Owner of Affordable Image, will be highlighting ways that they integrate the latest in technology with the uniqueness of the individual to give a community brand that provides the success businesses desire. They Specialize in targeted direct mail and tracking. They use barcode on the cards to track the actual delivery of the postcard and tracking phone numbers to know how many calls the postcards are getting.
The webinar will be held at 2:00 PM EST on Tuesday, October 2nd. To register for this informative and beneficial event, go to http://www.uspsqr.com or simply click HERE. You can also text "USPSIT" to 72727 (Msg & Data rate may apply). You can also view the attached invitation (USPS Webinar.pdf).
"Direct Marketers are expected to spend $11.9 billion on data in 2012" - says The Winterberry Group "The future of Direct Mail: Outlook 2011". Therefore, the question of what the proper mix really is between digital, print, direct mail and all of the other channels is of utmost importance. Getting your message to the right person at the right time AND at the right place is more complex than ever. Tune in to find out how incorporating multiple channels will ultimately help your campaign to become more successful. See how this is highlighted in the attached file: Integrated Marketing - ANA Key Findings.pdf.
If you have any questions, you can reach Paramount at (800) 723-5478:
3126 Peach Street
Erie, PA 16508