TBC Wholesale Rolls into Fall with Three New All Terrain Tire Lines

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The new lines further enhance TBC Wholesale’s commitment to the growing All Terrain segment, providing both tire dealers and consumers a high quality, high value alternative to OE brand products traditionally sold at premium price levels.

Wild Trac LTR Max

These tires deliver off road capability and performance, all packaged in great looking aggressive designs that truly say ‘All Terrain,’ but perform exceptionally well on the highway.

TBC Wholesale Group continues its expansion into the Light Truck (LT) and SUV tire market with the addition of three new All Terrain lines slated for introduction this fall. The new lines, marketed as Eldorado ZTR Sport XL, Wild Trac LTR MAX and Trailcutter AT2, have been designed to offer the optimum combination of rugged off road performance and a smooth, quiet highway ride.

These new lines, along with the popular Multi-Mile Wild Country XTX Sport, further enhance TBC Wholesale’s commitment to the growing All Terrain segment and provide both tire dealers and consumers a high quality, high value alternative to OE brand products traditionally sold at premium price levels.

“We set out to deliver an affordable and high quality ‘go anywhere’ tire for those consumers who want the capability to work and play hard, on and off the road” said Jon Vance, TBC Wholesale Director of Marketing, “These tires deliver that capability and performance, all packaged in great looking aggressive designs that truly say ‘All Terrain,’ but perform exceptionally well on the highway.”

The new lines feature 44 metric and LT sizes in 15”-20” rim diameters, providing comprehensive fitment coverage for a broad range of popular SUV and light trucks. In addition, the lines are backed with a 50,000 mile Treadwear Warranty for all sizes, including LT sizes.

Select sizes in the Eldorado ZTR Sport XL, Wild Trac LTR MAX and Trailcutter AT2 are now available, with full line availability expected by November.

For more information contact TBC Wholesale Group at 800-238-6469.

ABOUT TBC WHOLESALE GROUP

The TBC Corporation’s (“TBC”) Wholesale Group, is one of the world’s largest marketers of private brand tires. Its representing thirteen powerful tire brands are well known and respected throughout the industry. TBC Corporation (TBC) is one of the nation's largest marketers of automotive replacement tires through a multi-channel strategy. TBC is headquartered in Palm Beach Gardens, Florida.

The TBC Wholesale Group consists of TBC Brands, Treadways, Carroll Tire Company, TBC International, TBC Latin America, and TBC de Mexico. Each entity is a wholesale supplier to independent regional tire retailers and distributors throughout the U.S., Canada, Mexico, Central and South America, Europe and the Middle East. Additionally, TBC’s Retail Group operates more than 2700 franchised and company operated tire and automotive service centers under the brands Tire Kingdom®, Merchant’s Tire & Auto Centers®, NTB®-National Tire & Battery®, Big O Tires®, and Midas®.

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Patrice Kelty
Tire Kingdom, Inc.
(561) 383-3000 x2527
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