Brand Connections is pleased to see a growing trend in the experiential space that has brands asking more of the right questions about how to truly create authentic Branded Consumer Experiences, says Sherry Orel, CEO, Brand Connections.
New York, New York (PRWEB) September 20, 2012
Brand Connections (http://www.brandconnections.com) BCX events division was named to the Event Marketer “It List” of the top 100 event agencies. Brand Connections, a marketing and media agency that specializes in Branded Consumer Experiences™ was noted for its competencies in mobile marketing, retail-tainment events and guerilla/street programs for such clients as Burt’s Bees, Lincoln MKZ and Green Mountain coffee.
The magazine editors wrote that this year’s list is “our strongest ‘It List’ in a decade,” noting that the industry has undergone significant change from tactical to strategic that is fueling the rise of a new kind of event agency.
This is Brand Connections’ third consecutive year on the list. The company was distinguished by Event Marketer editors for its access to desirable venues and its ability to successfully deliver programs with digital, social and mobile media components that are desired by brands and expected by consumers. Brand Connections’ influencer marketing partner, Smiley360, was also highlighted. Smiley360 reaches 300K+ social media influencers with product experiences, samples, event access, and online content to extend the conversation across social channels.
“Brand Connections is pleased to see a growing trend in the experiential space that has brands asking more of the right questions about how to truly create authentic Branded Consumer Experiences, and how to continue the dialogue with not only the consumers we touched directly, but also in earned media through their extended social networks. This innovative thinking by our clients has elevated the priority of event marketing to a must-have element in many planning discussions,” says Sherry Orel, chief executive officer, Brand Connections.
ABOUT BRAND CONNECTIONS. Brand Connections is an independent global marketing and media company that creates Branded Consumer Experiences™ by integrating digital and venue-based product experience networks for national and global brands. Founded in 2001, Brand Connections has connected hundreds of Fortune 500 brands with more than 2 billion customers by reaching them when they are in the right frame of mind to engage with brands. Brand Connections is expert in trial-generation; tactics include product sampling and experiences, targeted out-of-home media, experiential marketing, and digital and social media integration. Brand Connections is majority owned by Veronis Suhler Stevenson, a leading media and communications private equity firm.