CI greatly improves a medical device company's ability to spot opportunities and avoid serious pitfalls.
Tarrytown, NY (PRWEB) September 19, 2012
InfoDesk will present a complimentary Medtech CI Webinar, “Competitive Intelligence for Medical Device Professionals” on Tuesday, October 9 at 2:00 p.m. EDT. The one-hour Webinar will feature two distinguished guest speakers, David Cassak and Alexander Feng, discussing the key to understanding, gathering and disseminating actionable medical device competitive intelligence (CI). Register online.
The Webinar is designed to help medical device professionals keep up with (and efficiently communicate and share) the latest news and developments that affect their business. It is created specifically for executives, CI, information and other medical device professionals who rely on a wide range of information resources to make informed strategic decisions.
CI is a process for gathering relevant information about the external business environment and turning it into intelligence that informs strategic business decisions.
“As a publisher I've seen firsthand the powerful impact CI can have on device companies, says featured speaker Cassak, a veteran medical device publisher. “Done right,” he added, “CI greatly improves a company's ability to spot opportunities and avoid serious pitfalls.”
For more than 20 years Cassak has been evaluating and writing articles about medical device companies for publications such as IN VIVO and Start Up. In that capacity, he has interviewed countless device executives, entrepreneurs and investors.
“I've seen small companies launch new technologies that make millions,” he says, adding, “on the other hand, I’ve also seen device giants nearly driven into the ground by recalls, lawsuits, regulatory actions and fines,” the difference says Cassak, more times than not, “is good CI.”
Cassak is Managing Director, Medical Devices at Windhover Information, a unit of Elsevier Business Intelligence (EBI).
Feng, the second featured speaker, agrees with Cassak.
“In medical devices, being able to gain that extra edge is often the difference between market success and failure, between hitting that revenue number or not,” he says. Feng is Director of Strategic Research at the dd+p group and Chair, Pharmaceutical & Health Technologies Division (PHT) of the Special Libraries Association (SLA).
CI, Feng says, can give a company that extra edge.
“Our experience is that, in many device companies, gaining that extra edge may not be difficult either, especially in the area of competitive intelligence and information,” says Feng, adding,
“Through a small tweak or process change, we’ve found it easy to change inefficiencies from a liability to a strength.”
As an information consultant and former Information Manager with Ethicon Endo-Surgery, Inc., a Johnson & Johnson company, Feng has first-hand knowledge of the types of competitive intelligence challenges medical device companies face, including budget, staffing, information resources, technology and workflow. Feng will share valuable tips on how device companies can improve their methods of gathering and disseminating actionable medical device competitive intelligence. This is a chance to learn best practices from his deep experience in medical devices.
Learn more about this Webinar, including topics, speaker bios and register online.
InfoDesk specializes in information management solutions that help organizations integrate, deliver and share content resources more quickly, cost effectively and securely. For more than twelve years InfoDesk has helped some of the largest multinational corporations, top government agencies and media companies integrate, deliver and share large volumes of information more effectively. InfoDesk is based in Tarrytown, NY with offices in London and Washington DC.