Adipietro Technology Joins Avalara’s Solution Partner Ecosystem Bringing Avalara’s Sales Tax SaaS to Salesforce Customers

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Customers can now eliminate the pain point of sales tax management with Avalara’s Sales Tax SaaS. News announced today at Dreamforce, the world’s largest cloud computing and enterprise technology event.

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Our commitment to this long-term integration with Avalara will allow thousands of companies in the community to easily manage and remain up-to-date on increasingly complicated tax regulations.

Avalara (, a market leading provider of sales tax automation services in the cloud, today announced Adipietro Technology, developers of TaxNOW for Salesforce, has joined Avalara’s growing list of solution partners. Avalara’s solution partners are software publishers that integrate Avalara’s software as a service (SaaS) offering for sales tax management directly into their own applications.

As a result of this partnership, Salesforce customers now have access to Avalara’s industry-leading sales tax technology, which helps businesses of all sizes reduce their audit risk by accurately calculating taxes based on the precise location of a sale, taking into account the city, state and municipal tax codes as well as special tax districts. Avalara made the announcement at’s Dreamforce 2012 in San Francisco. Avalara will be in booth 06 at the Dreamforce Expo.

Since its founding nearly a decade ago, Avalara has pioneered the service-based platform for sales tax automation and emerged as the dominant player in this market by leading the automation effort for financial, ecommerce, POS and mobility applications for businesses. Today Avalara’s SaaS solution provides a complete set of transactional tax compliance services developed specifically to serve the needs of small to mid-sized businesses.

“We’re focused on helping businesses run more efficiently with less risk,” said John Adipietro, president and founder of Adipietro Technology. “Our commitment to this long-term integration with Avalara will allow thousands of companies in the community to easily manage and remain up-to-date on increasingly complicated tax regulations. We also empower TaxNOW for Salesforce users to extend that capability to their clients by enabling Avalara's cloud based tax calculations to appear on opportunities, quotes, and customer orders within Salesforce.”

Avalara CEO and Founder Scott McFarlane said, “Avalara offers a practical solution to help businesses of all sizes eliminate the pain point of sales tax management by automating this function just as they do payroll management. We’re proud to welcome Adipietro Technology and its family of TaxNOW for Salesforce users into our ever-expanding community.”

Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways, under one roof.

About Avalara
Founded in 2004, Avalara has helped thousands of customers stay focused on their success by providing a fast, easy way to manage indirect taxes that is as accurate and affordable for small and mid-size businesses as it is for large corporations.

Avalara’s web-based solution seamlessly integrates into more than 200 accounting and business applications that span all platforms, including enterprise resource planning (ERP), ecommerce, point of sale (POS), mobile (smart phone applications) compliance (tax returns), and customer relationship management (CRM) systems. Avalara also provides an Application Programming Interface (API) and software development kit (SDK) for customized integrations to virtually any platform.

Avalara is a founding member and Certified Service Provider of the Streamlined Sales Tax initiative and has been named as one of the fastest-growing companies in America. It employs more than 300 professionals at its headquarters on Bainbridge Island, WA and offices in Seattle WA; Irvine, San Diego and Rocklin, CA; Falls Church, VA; and Pune, India.

About Adipietro Technology
Established in 2010 by cloud technology evangelist John Adipietro, Adipietro Technology is hyper-focused on bringing the hard benefits of cloud services to corporate enterprises both small and large. By bridging the gap as both software developer and systems integrator, Adipietro Technology provides off the shelf and customizable solutions for seamless, instant integration into platforms such as Salesforce and WordPress-based e-commerce solutions.

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Sheri Pollock
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