42% of Americans Obese by 2030. Independent Entrepreneurs are Opening Fitness Centers Hoping for FAT Profit

Bloomberg reports that 42% of the U.S. population on track to be obese by 2030. According to fitness center experts this will accelerate recent independent gym profits even more in the future.

Las Vegas, NV (PRWEB) September 21, 2012

Bloomberg reports recent findings announced at Centers for Disease Control and Prevention’s Weight of the Nation obesity conference that the obesity crisis will cost millions over the coming years, but that there is some hope in that the rate of the increase in obesity has slowed, still predicted at 42% by 2030. Past studies predicted that 51% of the U.S. would be obese by 2030, but the new study takes into account different variables like new drugs and technologies to lose weight, preventative measures, and other factors that could slow the increase. Many of these are covered in a study published in the American Journal of Preventative Medicine.

The body mass index (BMI) is a measure of body fat as a percent of body weight and height for men and women. Normal BMI falls between 18.5 and 24.9, overweight from 25 to 29.9, and a BMI of 30 or more is considered obese.

The silver lining may be a small one on a very large cloud. A video released by the CDC (file attached to story) points out that currently obesity is estimated to cost the country $150 billion dollars every year, which is nearly 10% of U.S. total health costs. One in three adults and one in six children are considered obese. Obesity is one of the leading causes of death and contributes to conditions like heart disease, diabetes, and cancer.

Increased health consciousness and more awareness of the obesity epidemic have lead to an increase in preventative measures. Experts at fitness centers report that gym membership has been increasing, at least for independent, non-chain fitness centers, and they expect this trend to continue.

According to Fitness Center Developers the obesity crisis is part of what has contributed to higher profitability for independent health centers than ever before, and “gym membership” may be saving the country millions of dollars every year.

There are some conflicting studies though; large chain and national fitness centers have actually reported membership flatlining, even decreasing in some instances. So how are more people going to the gym, yet gym membership is down? It may be due to the emergence of independent fitness centers which do not necessarily follow a specific corporate structure. Fitness Center Developers attribute the success of independent clubs to different customer retention measures which involves identifying 5 different member classifications enabling the independent club to better serve a member’s personal preferences, personality, goals as well as many other factors. The classification approach significantly enhances the member’s experience at the club resulting in long term membership. Under this strategy for instance, obese members might be categorized as “reluctant” members, and would have a completely different experience than someone who was a regular at the gym, an athlete, or who had a higher level of fitness. This according to the experts, means more obese members staying in the gym longer, and subsequently being able to check themselves out of the obese category.

Discount Retail Store Services is a business development company helping entrepreneurs start a business by covering all of the core tasks including site location, lease negotiation, financing, build-out, business training, new store oversight, and ongoing wholesale support and marketing support. Opening nearly 3000 independently owned stores to-date, they specialize in six business models including dollar stores, clothing stores, teen stores, party stores, mail box stores, and fitness centers. Find out about upcoming news on Facebook.


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