Austin, TX (PRWEB) September 19, 2012
97 Degrees West, a leading branding, marketing and digital firm, is pleased to announce the recent appointment of Michael Streiter to the position of Creative Director. An industry veteran, Streiter’s more than 13 years of experience are backed by an impressive history of work that includes both direct response marketing and general branding.
“A seasoned and creative professional, Michael is also one of the best positioning and messaging guys I’ve ever worked with,” says Vera Fischer, President. “Our team is very excited to learn and grow under his creative leadership.”
As a copywriter, Streiter honed his craft at various advertising agencies, including Tracy Locke, Targetbase, GSD&M and Y&R Brands. He has served as the Creative Director for a variety of clients from small, local businesses right up to the co-creative lead on Dell’s Global Public Division. His years of experience include work for: AT&T, SPCA, GlaxoSmithKline, Acura, Honda, Iams/Eukanuba, UnitedHealthcare, Small Smiles, Gatorade, Pepsi and Pizza Hut.
“97 Degrees West offered the perfect mix of opportunity -- a think tank for ideas, a great client base, smart people, smart creativity, and all in a city exploding with growth,” says Streiter of his new agency.
As a former attorney in product liability litigation, Streiter brings a unique perspective to the agency. “The switch from law to advertising wasn’t as crazy as it sounds,” he says. “Instead of marketing statutes and case law to judges and juries, I get to market food, technology, and great services to consumers and businesses.”
About 97º West http://www.97dwest.com
Proudly based in Austin, Texas, 97 Degrees West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdom and practices of the marketing industry. They have depth and expertise in all the traditional areas -- interactive, account service, strategic planning and creative execution -- yet don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice and speak to the truth of the brand. 97 Degrees West is a HUB certified agency.