Bellevue, WA (PRWEB) September 19, 2012
Laplink Software, Inc. announced today a groundbreaking new service for all customers setting up a new PC using PCmover, its award-winning migration software. Now, at no additional charge, every PCmover customer can use Laplink’s Free Transfer Assistance, providing optimized VIP-level service throughout the entire PC setup experience.
With the addition of the Free Transfer Assistance feature to PCmover, migrating from one PC to another is no longer a daunting task. PCmover, the migration software that automatically transfers user accounts, settings, files, and installed software now has a companion – a professional technician included at no charge.
Free Transfer Assistance is a major step forward in customer care. It addresses PC setup challenges not addressed directly by PCmover but which are critical for users to have a successful migration experience. Properly connecting cables, troubleshooting network or Internet connectivity, and identifying the customer’s migration needs are just a few examples of how Free Transfer Assistance provides a complete solution for the end user.
“This isn’t technical support,” explained Thomas Koll, Laplink’s CEO. “This is free, hands-on, step-by-step guidance from a professional technician so our customers are guaranteed a smooth transfer from an old PC to a new one.”
Numerous studies show that the hassle of setting up a new PC – specifically, moving everything from the old PC to the new PC – results in consumers actually putting off the purchase of a new PC. This pain point is widely acknowledged and understood, and many businesses have attempted to solve it but with mixed results.
New PC buyers are usually able to choose from three options if they want help in setting up their PC. In a retail store, migration services may be available from an in-store specialist. This means that after buying their new PC, the customer must then bring their old PC to the store and leave it for a day or so, then return yet again to pick up both the old and new PC. In addition to being inconvenient, this raises privacy and security issues. Furthermore, the customer can’t be sure what has been done, or more concerning, not done.
A second option is an in-home visit by a technician. This may be convenient (if the technician shows up as scheduled), but is far more expensive and has its own set of security concerns.
Migration software is the third option, often selected by the “do-it-yourself” PC buyer. And for several years, PCmover has been the top-selling product in this category. But a disadvantage has been the complexity of setting up a new PC, and any tool – no matter how powerful – is limited in its effectiveness by the skill of the user. For many consumers, the PC itself is just too complicated.
“PCmover with Free Transfer Assistance changes everything,” continued Koll. “It combines powerful software and professional guidance for the perfect solution. With Free Transfer Assistance available 24 hours a day, 7 days a week, moving from an old PC to a new one has never been easier.”
Free Transfer Assistance is only available in English at this time, but will be extended to other languages in the near future. PCmover is available at http://www.laplink.com and most software retailers throughout North America, Europe, and Japan and comes with a full money-back guarantee from Laplink.
About Laplink Software, Inc.
For nearly 30 years, Laplink has been the leader in consumer and enterprise software for Windows migration and refresh projects, disk imaging, file synchronization and more. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.
For more information about this release, please contact:
Rob Schaper, Director of Marketing