New Eco-Friendly Options for the Green Consumer

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Bamboo Floors bring value, durability, and style- and are rapidly renewable, and their popularity is growing rapidly.

Recent trends in the hard surface flooring category point to a renewed customer focus in green renewables- even in the fashion flooring industry- according to recent data released by ecoHomeShop.com.

"The newest sales statistics point to an even distribution in sales between Bamboo Floors and traditional Hardwood Flooring," says ecoHome's Michael Brunner. "This represents a 30% relative increase in the Bamboo Flooring category over 2011 sales statistics."

When asked what contributed to the new trend, Brunner cited a strong consumer desire to buy in a way that is mindful of the environment, new fashion-friendly product introductions, and the dropping cost of strand woven bamboo - a super strong version of the traditional bamboo floor.

"Strand woven bamboo's lower price points certainly are a help", added Brunner. "Dollar for dollar they are more durable than even the exotic hardwoods - and there is a new diversity in finishes that is truly breathtaking."

Since bamboo is made from what is technically a grass - rather than a tree - it is rapidly renewable. Bamboo comes to maturity in the order of a couple of years - rather than a couple of decades - making it an attractive product from an environmentally conscious perspective.

Michael Brunner is the CEO of ecoHomeShop.com, a leading provider of direct-to-consumer and small-retailer hardwood flooring products.

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Michael R. Brunner

Michael R. Brunner
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