MailChimp Integrates with New Content Curation Platform

Share Article makes it easy for MailChimp subsribers to include relevant content in their email newsletters with an intuitive content search and curation process.

MailChimp today announced its integration with XYDO, a content curation platform. XYDO makes it easy for organizations to serve their audiences targeted, trending content across multiple online channels. This integration with MailChimp lets organizations share their XYDO curated content using MailChimp's email service, and track their campaign results with MailChimp's in-depth analytics.

Connecting with customers, followers, and audiences is a vital part of managing any business or organization. However, finding good, relevant content to share takes time and effort that can be hard to come by. XYDO allows publishers to pick and choose topics that are relevant to their audiences, and then hand selects relevant articles and stories accordingly. Publishers then decide which filtered articles would connect with their audience most effectively, and then share that content individually, or via a larger campaign, over Facebook, Twitter, LinkedIn, or email. XYDO curated campaigns allow for publishers to share a wealth of relevant, targeted articles with their audiences, and track how many people enjoyed that shared content.

With this MailChimp integration, an organization can connect with their existing email subscribers, and benefit from MailChimp's broad set of features. Users simply create a campaign within XYDO, and then choose content to send to their email list. Publishers can customize their newsletter's appearance from within XYDO, and pick an existing MailChimp email list for sending. Publishers can then track and analyze their email campaign's success from within MailChimp.

XYDO users can augment their content feeds by designating specific keywords, choosing important twitter streams, or adding RSS-feeds that will then be incorporated by XYDO. Publishers can also add context, opinion, and descriptions to any content they share. Plus, each shared item can include a XYDO Social Toolbar which appears with any curated content, and gives readers the opportunity to connect and interact with publishers. Organizations can also add their own content into the mix, supplementing outside articles with their own blog posts, promotions, and event announcements.

MailChimp users can easily create a new XYDO account by logging into the service directly with their MailChimp credentials.


About MailChimp
MailChimp supports more than 2 million subscribers worldwide, sending 3.5 billion messages per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

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Sue Padgett
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