KURU Footwear Launches an Online Newsroom to Aid Journalists in Reporting on KURU and the Shoe Industry

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KURU creates an online newsroom providing journalists with content relating to KURU as an up-and-coming industry leader as a B2C shoe brand

Kuru Womens Aalto Chukka Casual Shoe
We want to become leader in the shoe industry as a whole. Part of that goal is to be a source of information. KURU wants journalists to know they can come to us and get what they need.

KURU Footwear has launched an online newsroom in conjunction with their ecommerce site. The KURU Newsroom provides interesting facts, statistics, industry information, and company information helping media report on KURU Footwear. The company created the KURU Newsroom in response to journalists seeking resources on the shoe industry generally and KURU Footwear specifically as they generate content for their publications.

In the KURU Newsroom can be found –

·         Industry information: KURU has put together a comprehensive, yet brief, snapshot of the shoe industry for journalists looking for context for their stories.

·         A History of KURU Footwear: KURU is a web-based shoe brand that launched online in 2009 and has become a leader in shoes for heel pain in only 3 short years. KURU’s History page takes journalists through their short, but eventful history.

·         About KURU Footwear: The about page features information about the company generally: the inspirations for their designs, their brand promise, and their unique technology.

·         What Makes KURU Different: On the “What Makes KURU Different” page journalists will find information on KURU’s patent-pending technology making the brand the most anatomically sound shoes, and information on KURU’s innovative customer service model built to make purchasing as simple as possible.    

“KURU is a young and innovative company that stays ahead of corporate trends,” said KURU President Bret Rasmussen. “We have become a leader in a few niches, but we aren’t willing to stop there. We want to become leader in the shoe industry as a whole. Part of that goal is to be a source of information. KURU wants journalists to know they can come to us and get what they need.”

Why should journalists be interested in KURU? KURU footwear has set a new standard for footwear. Most shoes have flat footbeds under the insole – feet are not. KURU is different. Not only are KURU shoes built around the natural curves of a foot, but they also adapt to each step resulting in unprecedented comfort.

The innovation lies in the patent-pending KuruSole™ chassis technology. KuruSole™ is shaped to fit the curves of the foot, and dynamically cups inward to cradle the heel with every step. This makes KURU the ultimate combination of technology (anatomical design) and nature (custom molding support).

ABOUT KURU:

KURU footwear sets a new standard for footwear. Shoes have not changed since the beginning of time: most shoes are flat – your feet are not. KURU is different. Not only are KURU shoes built entirely around the natural curves of a foot, but they also adapt to each step resulting in unprecedented comfort. When consumers buy KURU, they can expect an active shoe that customizes itself specifically to their feet.

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Kate Crawford
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