This expansion is a way to reach the people who are helping their parents do senior living research and not just the seniors themselves.
(PRWEB) September 19, 2012
The content staff of LivingSenior.com announces an expansion which will offer new content through the Squidoo. This content is in addition to the daily content offered on LivingSenior.com Blog’s and Senior Center article feed. The expansion will include content that will be unique to the Squidoo site and may contain infographics, videos or external information for more research.
Content Manager, Megan Coogle, discussed the expansion and what it means for the site as a whole. “We feel that offering alternative content through other sites will reach more readers and bring them to our site for further information. Many individuals who need senior living information are in the 30 to 40 year old age group. They are the ones doing the research for their parents or helping parents with research. The fact of the matter is that this age group may not be aware of LivingSenior, but are aware and active on sites like Squidoo. This expansion is a way to reach the people who are helping their parents do senior living research and not just the seniors themselves.”
This is one of the planned content expansions the site has planned for September and October 2012. The content management team met with Marketing Manager James Connolly during the last week of August to discuss changes that needed to occur in content. There were several determinations that came from the discussion. One of the determinations dealt with the age range the site should be focused on. James Connolly discussed this determination and what it will mean for the focus of the LivingSenior.com content.
“The fact is that seniors are not the only ones we need to reach with senior living information. The average age of the children of baby boomers is between 30 and 40. They are the one’s who are online, doing research, performing searches and checking out the reviews. Though baby boomers do as well, we are finding a surprising high number of their children helping with the research. We need to reach those individuals to help them and help their parents find the right information. We want seniors to know all of their alternatives and sometimes that means discussing options with their children as well.”
This expansion is only the first of several planned for the coming weeks. The upcoming expansions will be discussed and announced through the content management team of LivingSenior.com. To remain updated on announcements from LivingSenior.com, readers can connect through Facebook, Twitter and through RSS feed subscription.