‘Wiggins Effect’ Starts to Show in the Stats

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As the number of cycling injuries and fatalities begins to rise, experts warn that the trend will continue, thanks in part to the ‘Wiggins effect’, reports personal injury claims company the Accident Advice Helpline.

Accident Advice Helpline

Accident Advice Helpline

£30 million of funding has been made available to help make cycling on Britain’s roads a safer experience

According to the latest figures from the Department of Transport, cycling casualties rose by over 10% in the early part of this year, and industry experts predict this number could rise further as the ‘Bradley Wiggins effect’ begins to take hold.

Thanks to the recent success of the Team GB cycling team in both the Tour de France and the Olympics, experts predict that more people could be inspired to take to their two wheels and start cycling either for pleasure or instead of taking the car. This post-Olympic ripple has been termed the ‘Wiggins effect’ and is likely to push the number of cycling casualties even higher during the second and third quarters of the year.

Spokesperson for Sustrans, a UK safe cycling campaigning group, Jason Torrance commented that these accident rates should be a prompt for government to take action now, rather than waiting for the statistics to get worse before making changes.

Mike Penning, who is the UK’s Road Safety minister, said that the government has already taken note of the increasing number of bikes on the road, and recently made £30 million of funding available to help improve dangerous junctions and make cycling on Britain’s roads a safer experience.

UK based accident compensation advice company, the Accident Advice Helpline, approved of any measures targeted at reducing the number of bicycle accidents on the UK’s roads. A spokesperson commented that,

“We deal with many bicycle injury compensation claims each and every year, and having more people contacting our accident claims helpline reporting cycling accidents is not something we would look forward to.

“It is good news that the government has earmarked this funding for improvements to the UK’s roads and we hope that it will lead to a reduction in the number of bicycle injury compensation cases we have to deal with every day.”

Individuals who have been hurt on their bike because of someone else’s negligence can contact the Accident Advice Helpline to make a claim for bicycle injury compensation, or can use their online accident claims calculator to see if they are eligible to claim, or can call the company for free, 24/7, on 0800 180 4123.

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