The new RS EMEA catalogue is a cornerstone of our multi-channel marketing strategy.
Oxford, UK (PRWEB UK) 19 September 2012
RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has launched a new catalogue that covers the entire Europe, Middle East and Africa (EMEA) region for the first time. The RS EMEA catalogue offers a new, clean design with an improved layout that enables easier browsing of over 80,000 of the company’s bestselling products, while also providing a window to the full range of more than 550,000 products available online.
The RS EMEA catalogue is available in six languages and is distributed to over 50 countries across the region. It features all product ranges in one catalogue, focusing on over 80,000 customer favourites and the company’s most popular products, and includes a dynamic pricing symbol that highlights which products are likely to have fluctuations in price. Additional range pages signpost customers to the full product portfolio available through the RS eCommerce websites where new products and up to the minute pricing and stock availability can be found.
Keith Reville, Global Marketing Director, Electrocomponents, commented: “In a world where our customers have an increasing amount of choice in how they do business with us, the new RS EMEA catalogue is a cornerstone of our multi-channel marketing strategy. Many of our customers are extremely loyal to our catalogues for their product information and browsing. We have made the catalogue a more useful tool by making it easier for our customers to use, and for presenting our offer in a more joined up way with our eCommerce websites.”
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 46,000 parcels on the same day the orders are received. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.
Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2012 had revenues of £1.27bn.
For more information, please visit the websites at http://www.rs-components.com.
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