We felt the time was right to modernize and refresh our image, which included a shift in product, design, and image
Tewksbury, MA (PRWEB) September 25, 2012
Even in an economic downturn, romance sells. With women and romance in mind, UndercoverWear, the innovator of the home lingerie party has created a new website to help more women in and out of the bedroom. The website, UndercoverWear.com has a new look as well as the dual purpose of featuring the company’s new products and recruiting new sales Agents for the holiday season.
The site’s enhanced functionality provides customers with an on-line destination that features the diversity of the product. It highlights the company’s integration of social media, customer feedback and online sales into its future growth plans.
The company is hoping to show consumers that shopping from home -whether it’s in the living room with an UndercoverWear Sales Agent or on the Internet can be fun and engaging. The launch of the new UndercoverWear website is an example the company finding innovative and effective ways to keep pace with what women want.
In February, UndercoverWear introduced its “Unique Boutique” concept that invites clients to enjoy products ranging form lingerie, shape wear, accessories, Body Spa, Sexy Body and Pleasure Massagers. While home Get-Togethers continue to be the primary source of income, UndercoverWear is expanding their Internet presence as well.
As part of the new online launch, UndercoverWear is now offering online stores for $39.95 with commissionable sales, low maintenance fees, no sales minimums and discounts for Online Boutique owners.
“We felt the time was right to modernize and refresh our image, which included a shift in product, design, and image” said CEO Tiffany James. “We feel confident that our new fresh and exciting Unique Boutique Concept will be welcomed by our existing loyal customer base and will attract new clients.”
The website is UndercoverWear’s latest step in updating the company’s 35 year-old image, product and operations. Started in 1977, the company has been one of the leaders in home-party retailers for over three decades. The internet, increased competition and economy have all changed the direct-sales industry and UndercoverWear is moving to stay relevant and effective.
“We’re really proud of what we’ve accomplished”, said President Jamie Jamitkowski. “The corporate staff and the thousands of UndercoverWear Agents across North America provide a fun, relaxing in home shopping adventure with quality products and excellent customer service.”
UndercoverWear.com is part of the company's ongoing growth online. It has been a leader in efforts on Facebook and Twitter (@undercoverwear) with the focus on its thousands of sales Agents across North America.