Mirror: A Social Discovery Platform that Allows People to Connect in a More Meaningful Way for Dating, Social or Professional Purposes

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Mirror, a New York-based startup, is the leading social discovery platform where users connect based on shared values and interests in a verified setting.

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A common phrase heard around the Mirror offices is, Facebook is "what I like", Mirror is "what I'm like."

The way people connect with others online has changed with the launch of Mirror (http://www.mirror.co), a New York-based social media company. For the first time, people can not only search for others based on the qualities and interests that are important to them, but also connect with each other in a verified, easy and fun manner via SMS or email. Imagine being able to search for and connect with all of the attractive, intelligent and loyal men, talented DJs, or hard-working and creative recent grads in your area, not as told by them in an anonymous profile, but by the people in their life who know them best. That is the power of Mirror.

The Frame and the Take

Here is how Mirror works:

Step 1: A user visits Mirror and creates a frame. A frame is a short, fun and verified profile; a snapshot of who that person is and why he or she is using Mirror. It takes no more than 5 minutes to complete. It includes that person's real name, location, photos, as well as some of his or her interests and personality traits. Lastly, every Mirror user is verified not only by email but also by SMS.

Step 2: After creating a frame, the user then invites his or her friends, family or co-workers to give their take on him or her. A take is a short snapshot of their relationship with the user. It includes special moments from the relationship, some fun adlibs and is designed to bring out the user's unique personality. Thus, Mirror allows the user to curate a mosaic of who they are, as told by those who know them best.

A common phrase heard around the Mirror offices is, Facebook is “what I like”, Mirror is “what I’m like.”

Step 3: Once users have created their mosaic consisting of their frame and takes, they can search for and connect with others based on the interests and qualities that they want, not as told by them in an anonymous profile, but by the people who know them best. Mirror gives users the confidence in knowing that they are connecting with real, verified people.

“Mirror allows you to curate a mosaic of who you are, as told by those who know you best. And then use that mosaic to connect with people in a much more meaningful way," says Daniel Mattio, Founder and CEO of Mirror, “It’s the anti-Craigslist.”

The Problem Mirror Solves

The problem Mirror solves is simple: There is no way to search for people online who possess the qualities and interests you desire, whether it be for dating, social or professional purposes, and be able to connect with them in a quick, easy and verified manner. Currently, an individual's options are limited to:

1) Facebook, which allows users to share content and connect with people they already know. Mirror allows users to connect with people they don't already know.

2) Online dating sites, which are filled with misleading or downright fake anonymous profiles

“It’s absurd that, in the age of Facebook and LinkedIn, online dating sites still exist in the world of anonymous and fake profiles. That will change and Mirror will be the driving force behind that change.” Daniel Mattio, Founder and CEO of Mirror.

3) Craigslist

4) LinkedIn, which offers some of this functionality, but is limited to the white-collar, professional realm. Mirror is like LinkedIn for the next generation.

Mirror enables Proactive Online Reputation Management

Mirror allows users to enhance their online reputation through their frame and takes. This can come in handy for social and professional purposes. There are many businesses which enable individuals, for a hefty fee, to de-emphasize unwanted items on them in the search ranking. Mirror functions in an opposite and more proactive manner. Mirror enables users to produce a complete story of who they are as told by the people who know them best. Mirror users can invite their friends, family and co-workers to highlight their best traits and unique qualities.

What is Social Discovery?
Social discovery is the process of using the web to search for and connect with people who you don't already know, but who possess the qualities and interests that are important to you. Social discovery platforms allow users to search by a variety of attributes (e.g. location, gender, job, shared interests, shared friends, personality type) and connect with others for a variety of reasons (e.g. dating, social, professional). The most effective social discovery takes place on platforms, like Mirror, where users are verified, and qualities, interests and intent are displayed openly.    

About Mirror
Founded in August 2011, Mirror is the leading social discovery platform that allows people to connect with others based on the qualities they value, for dating, social or professional purposes. Mirror’s mission is to make connecting with those you don’t already know easier and more meaningful. Mirror Media, Inc. is a privately-held company and is headquartered in New York City.

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Rosie Mattio - Director of Communications
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