MEDSEEK Experts to Host SHSMD Round-Tables to Discuss Marketing’s Role in Meaningful Use

Share Article

Driving Patient Activation Using Predictive Analytics and Precision Marketing


Visit MEDSEEK at SHSMD 2012

Join MEDSEEK predictive analytics experts to discuss healthcare marketing’s role in driving patient engagement.

Due to the rising cost of chronic disease in this country, both the Office of the National Coordinator (ONC) for Health Information Technology and Center for Medicaid and Medicare Services (CMS) are looking to providers to implement technologies like secure patient portals and secure messaging by 2014. Hospitals that can prove they not only have the technology in place — but that at least five percent of their patients are actively using it — can demonstrate they have met Meaningful Use objectives and measures and qualify for incentive payments under the HITECH Act. In parallel, mandatory government programs like Medicare’s Hospital Readmissions Reduction Program have been put into effect to ensure that avoidable post-discharge readmissions are dramatically reduced.

With millions of dollars in incentives and penalties at stake, hospitals are turning to their marketing departments to ask for help in increasing patient engagement, activation and compliance. Not only are engaged patients more likely to accurately understand their diagnoses and potential complications, but they tend to be better equipped to follow recommended treatment plans and implement and sustain lifestyle changes that result in improved long-term outcomes.

Society for Healthcare Strategy and Market Development (SHSMD) attendees will have the opportunity to join MEDSEEK predictive analytics experts to discuss healthcare marketing’s role in driving patient engagement including patient portal adoption for Meaningful Use and influencing patient behaviors to increase patient activation to improve wellness, reduce costly readmissions and increase revenues.

SHSMD Round-Tables
Thursday, September 20, 2012 – 12:30 – 1:45pm

Table 23: Data-Driven Patient Engagement Strategies
Discussion Leader: Darrin Lee, Director Patient Acquisition, MEDSEEK

Table 59: The Critical Role of Marketing in Meaningful Use
Discussion Leader: Kevin Ryan, Vice President, Predictive Analytics, MEDSEEK

If you are unable to join MEDSEEK’s experts at the round-tables or need more information about how your marketing department can utilize a variety of digital tactics to drive patient engagement, visit MEDSEEK subject matter experts at booth 209 at SHSMD or visit us at

Since 1996, MEDSEEK has focused exclusively on creating a strategic patient engagement platform comprised of web, mobile, social and predictive analytics solutions designed to meet the unique needs of healthcare consumers, patients and employees. Maximizing an organization’s existing IT investments, MEDSEEK solutions improve patient access to health information and provide convenient, self-service tools that improve patient satisfaction, activation and health outcomes. With MEDSEEK, hospitals and health systems can better predict the needs of their patient population, uncover new sources of revenue, empower patients and families as participants in their care, lower healthcare costs, and provide a superior patient experience that results in lasting health-related loyalty. MEDSEEK has over 200 customers representing over 1,100 hospitals including many of the top hospital systems in the United States and Canada.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Anna Powell
(205) 982-5805
Email >
Visit website