New York, NY (PRWEB) September 19, 2012
Fritos is celebrating 80 years. A mixture of Fritos corn chips, chili and cheddar cheese, Fritos Chili Pie has long been one of America's favorite ways to enjoy the famous corn chip, born in 1932. Fritos will kick off the celebration at the State Fair of Texas on October 1st in an official attempt to build the Guinness World Records World’s Largest Fritos Chili Pie! Fans across America can also join in the 80th anniversary celebration by supporting our troops through Wounded Warrior Project™ (WWP). From September 16 through October 13, consumers can look for special displays at local retailers featuring a $1-off coupon for combined purchase of Fritos corn chips and Hormel Chili. For every coupon redeemed, Fritos and Hormel Foods will donate $1 to WWP, up to $100,000, to honor and empower wounded warriors in the U.S. Armed Forces.