Move over existing Social Networks. Credit Unions now have their own Social Network.

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Breakthrough in Gen Y Marketing

Dallas, TX (PRWEB) September 20, 2012

FOR IMMEDIATE RELEASE

TBA Marketing, LLC, a leading marketing agency for credit unions nationwide and Canada, is pleased to announce a breakthrough in attracting, engaging, educating and retaining Generation Y for credit unions. The end result is On Your Way 2.0, a completely upgraded marketing system for credit unions that features an integrated social network for credit union members.

Jared Cahill, CEO of TBA Marketing, LLC, states, “Credit Unions now have their own Social Network”. “This sets the bar much higher for Gen Y Marketing programs; around the level of the International Space Station.”

On Your Way 2.0 packages compelling financial literacy education and knowledge, a dynamic social network and custom credit union marketing plan in an easy to navigate and use system. CU members will interact with each other and credit unions like never before! Credit unions will be able to connect with their individual CU members on a more intimate level and allow for new communication, customer service and marketing opportunities. On Your Way 2.0 will also drive more interaction with credit unions’ main website.

Overview of new and enhanced functionality for CU members:

• Built in private messaging system
• Custom profiles and avatars
• Ability to create and join groups
• Foster interaction with fellow CU members with mentions, email and network notifications and dynamically updating activity feeds
• Create conversations with an integrated point system – users can earn badges, be on top of leaderboards and utilize their points for cool prizes and rewards
• Automatically syndicate and share any site activity with a credit union member’s social networks
• Rich and compelling financial literacy content written by authors with decades of financial writing experience
• Post rich text, links, graphics and videos directly within a credit union group

Credit unions will also love the features that On Your Way 2.0 provides for them:

• Search engine optimized framework allows for greater organic traffic
• Easy to moderate and manage
• Update content on the fly
• Mass contact or individually contact members
• Integrates instantly with existing marketing
• Easily add products, links, etc.
• Lead generation functionality (upcoming)
• Complete turnkey solution – no coding required

Check out the tour site located at http://www.onyourwayv2.com/tour and get more information.

Media Contacts:
Jared Cahill
mailto:jared@onyourway.com
Edwin Choi
Edwin(at)assemblelink(dot)com
http://www.onyourwayv2.com/tour

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