iMobiTrax is a revolutionary, self-hosted application designed specifically to track and optimize campaigns that target any mobile device.
Kansas City, MO (PRWEB) September 21, 2012
Mobile click fraud is on an alarming rise with very few options for mobile marketers to combat it. Every smart Mobile Advertiser knows that in order to create and maintain a successful mobile marketing campaign it requires a very selective integration of many components.
Agencies and Brands are jumping on the mobile band-wagon and trying to effectively monetize their mobile traffic. For good reason too. What makes mobile advertising such an effective marketing tool for advertisers is that you are reaching consumers one at a time on their mobile devices versus tv, print, radio and Internet advertising where you are reaching mass audiences all at once.
In a recent study by Trademob, they documented a study of 10 million mobile ad clicks across 10 mobile networks and reported that an astonishing 40% of all mobile clicks were accidental or fraudulent.
iMobiTrax a Patent Pending and Proprietary Mobile Tracking Platform has released new features to combat this very issue and provide mobile marketers and advertisers a solution to extend their advertising return on investments.
Ralph Ruckman, CEO of iMobiTrax said "One of the key new features we implemented was a proprietary click filtering system. Since iMobiTrax tracks all mobile clicks coming into your campaigns, we have developed a preset rules system inside the platform that allows our users to create custom rules that can not only block, but also filter out clicks based on referring urls, IP addresses and IP ranges, or user-agents. This provides much more accurate tracking statistics and will also allow mobile advertisers to not be plagued by unwanted and wasted clicks."
Ralph added, "iMobiTrax by default already has a list of the major ad bots such as Bing and Google pre-loaded into the iMobiTrax platform so that you can simply block or filter them at the beginning of your campaign."
The iMobiTrax Team has also implemented a set of traffic blocking rules that allows users of the mobile tracking platform to set all rules to block, all rules to filter, set all rules to active or inactive and even the enhanced ability to send all of the blocked clicks to a url you specify.
“Advertisers, Marketers and Agencies whom utilize the Proprietary mobile tracking platform of iMobiTrax have already reported less click loss from mobile devices which have slower load speeds than traditional computers. In mobile, a fast platform is essential in retaining the clicks and visitors you already paid for. There is no reason mobile marketers should have to pay for unwanted bot clicks or clicks from the ad networks who are reviewing your mobile ads. This really is the 'dirty' side of mobile advertising and nearly every mobile ad network is at fault at some point or another for this," Ralph went on to say.
There is no need to spend hundreds or thousands of dollars testing every mobile campaign. With iMobiTrax, you can group and sort your data and immediately see where you are making, or losing, money. This allows advertisers the ability to increase their return on investments and focus with laser like efficiency on which devices, manufacturers, operating systems and ISP / Carrier's that are generating the highest ROI's.
iMobiTrax CEO Ralph Ruckman went on to list more key features introduced into the iMobiTrax mobile tracking platform that included:
Separate / Multi Domain Tracking – No longer will users be forced to host all of their landing pages on their tracking domain. You now have the ability to host as many landing pages on as many domains as they wish.
Split Testing Options – Ability to split-test rotating landing pages and/or rotating direct linked offers / campaigns. Mobile Advertisers now have control over everything with just one campaign link from iMobiTrax.
Track Multiple Offers – Before, if a user clicked to a landing page that had an offer wall (or multiple offers) only one SUBID was assigned therefore if the user converted on more than one offer it was impossible to see these details. Now, users will be able to track the amount of offers each visitor completes by using multiple SUBIDs.
Pass Tracking Tokens – iMobiTrax features a number of ways for effortlessly passing tracking tokens. Use Source Tokens or Create Custom tokens on your own, Pass Only iMobiTrax Subid to Offer, Set Subid & Tokens Manually, Pass Tokens to Offer as Subid, Pass Subid and Tokens as 2nd Subid.
Rotate Unlimited Landing Pages – Ability to rotate unlimited landing pages on-the-fly. Using one simple campaign link from iMobiTrax you have full control over the landing pages that you run and you can also distribute weight to your landing pages equally or based on a custom percentage you set. Obviously this eliminates using any custom scripts as before.
Weighted Landing Page Options – Now you can distribute your landing page views based on percentages you set! Example – You can rotate 5 landing pages at a weighted 20% each and at the end of your testing period, simply pick out the best converting one.
Rotate Unlimited Offers – Ability to rotate unlimited offers on-the-fly. Using one simple campaign link from iMobiTrax you have full control over the offers that you run and you can also distribute weight to your offers equally or based on a custom percentage you set. Obviously this eliminates using any custom scripts as before.
"I am super proud of our bootstrapped start-up and Bill our lead programmer is really on another level. He understands mobile marketing, advertising and mobile devices better than anyone I've ever met." "Our new features were introduced just 42 days after releasing iMobiTrax to the public and Bill has already began heading up the new features we will introduce this fall," added Ralph.
iMobiTrax is a revolutionary, self-hosted application designed specifically to track and optimize campaigns that target mobile devices. With iMobiTrax, merchants, agencies and affiliates will be able to quickly and accurately analyze click data from smart phones, feature phones and tablets, right down to the device, carrier and operating system. This will allow for incredibly accurate post-click optimization, resulting in higher ROIs and increased scalability.
To learn more about the Proprietary iMobiTrax mobile tracking solution or see the full list of features, visit http://www.imobitrax.com