Seattle, WA (PRWEB) September 21, 2012
There may be some truth to the statement “There’s no such thing as a free lunch,” but there’s a new online company offering something close: men’s dress socks for only $1.00 a pair delivered right to your door! How is this possible? Tired of paying $15 - $20 for a pair of dress socks, Sunny, an experienced sock supply chain guy and Forney, an IT expert were determined to find a way to bring cheaper socks to the marketplace. The result is Dollar Socks Club, which offers socks subscription plans, making it so affordable and easy to buy socks that one might never go back to shopping in a brick and mortar store again. According to their website, it takes only 10 minutes to shop for your socks for the whole year!
Sounds too good to be true, but it’s not. Founders Forney and Sunny eliminated the fancy design, brand name and packaging along with the retail store overhead. What’s left are comfortable, well-made socks with basic colors and design sold directly from the manufacturer to the consumer. While Forney came up with the original idea, it was Sunny, a serial entrepreneur with years of experience working with the world's leading socks manufacturers, who did lots of online research to learn what people wanted in a dress sock. After hours of research, he locked down the price to only $1, but knowing people would be skeptical about quality, the Dollar Socks Club team made sure that all socks sold are SGS tested. Documentation related to this testing is available on the site.
"I’m fine paying hundreds of bucks for the digital gadgets I love, but not for socks", said Sunny. Forney agreed, “I see this as a real opportunity in the marketplace to offer something that people use everyday for the lowest possible price.”
Sunny and Forney found a manufacturing partner in few weeks, founded the company in Seattle, and started to design their first product. Last August, Dollar Socks Club launched their product on its own website Dollar-Socks.com, priced at $1 a pair.
Hopefully for the consumer’s sake, it will be an idea that will catch on, leading to other time- and cost-saving clothing items making life as free and easy as when a close friend picks up the tab for lunch.
Dollar-Socks.com is a Seattle based online service founded in August 2012 that specializes in men’s dress socks priced at $1.00 and available via a subscription service. For more information visit http://www.dollar-socks.com