New Research Shows QR Codes Improving Customer Relationships

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Custom product labels engage customers. Lightning Labels recommends five specific strategies for companies interested in adding QR codes to product labels.

QR codes improving customer relationships

Adding QR codes to product labels may create new marketing opportunities for businesses.

Lightning Labels has found the rapid adoption of smartphones and the increasing popularity of Quick Response codes have opened the door to new labeling opportunities for businesses.

Lightning Labels, a custom label and sticker printing leader, has found the rapid adoption of smartphones and the increasing popularity of Quick Response codes have opened the door to new labeling opportunities for businesses.

Quick Response codes are bar codes that can be read by smartphones and other mobile devices for instant access to predetermined resources or information. The codes afford businesses a new medium to connect with consumers, and provide innovative marketing opportunities that engage a target audience, improve lead generation and cultivate customer relationships.

Quick Response codes can be used to link customers to website landing pages, business telephone numbers, company data sheets or marketing materials, specific map locations and other benefits that can enhance the shopping experience. These customer-friendly factors are causing a rapid evolution in product labels, as more consumers are showing interest in having these label features on the items they purchase.

According to a recent survey by Forrester Research, 75 percent of online retailers in America use QR codes. The survey also showed that, during April, nearly 20 percent of Americans with a smartphone scanned a QR code, up from 14 percent in May 2010. A recent Nielsen survey of smartphone owners, found that 73 percent use their phone to read reviews, 71 percent use it to compare prices at other stores and 57 percent scan QR codes to receive more product details. Of the individuals scanning QR codes, 57 percent are done in electronic stores, 36 percent are in department stores and 31 percent are for mass merchandisers.

Quick Response codes represent powerful marketing opportunities for business-to-business markets, where information sharing is crucial. Research from comScore showed that in June 2011, 36.1 percent of individuals who scanned QR codes earned more than $100,000 a year. By aggregating data and analyzing statistics, a business may be able to use QR codes to target certain demographics and build relationships with new ones.

Although there are inherent lead generation and revenue-building elements to QR codes, there are also opportunities for companies to diversify their labels, add more information and protect themselves from potential compliance issues. Businesses can reassess the information they include on their labels and consider whether any of it can be connected to a QR code and off-loaded onto their website or social media pages. With the extra space they may be able to create on their labels, businesses can add additional disclosure details or facts that legitimize the quality of their products.

Companies interested in adding QR codes to their product labels may want to keep five specific strategies in mind.

1. Link to Social Media
Quick Response codes can be easily placed on custom labels and stickers and can instantly take a customer to a company's Facebook, Twitter, FourSquare or other social media sites. A business can even use the codes to improve incentive deals: Consumers who scan a QR code may learn that following the business on Twitter or “liking” them on Facebook may lead to a discount or special offering.

2. Offer Immediate Savings
With today’s economy, saving money on purchases has become a priority for most Americans; QR codes are an effective way to offer money-saving opportunities. This creates a positive brand experience and encourages further business. Not to mention the company saves on the printing costs associated with coupons, while helping the environment through paperless initiatives. Lightning Labels, for example, is offering *15% off new label orders with the promo code CELEBRATE through September 30, 2012, in conjunction with its 10th Anniversary sale.

3. Hold Contest Promotions
A company could have QR scans that instantly enter a user into a contest. Events and contests may stimulate customer interest and attract more business.

4. Feature on Business Cards
Information on business cards is generally limited to contact information and services provided. To add additional information without cluttering up the card, businesses can use QR codes that connect individuals to the company’s website and product promotions.

5. Connect to a Survey
Quick Response codes can provide easy access to surveys that could be used for various purposes, including customer feedback or employee satisfaction. Businesses can use the results to improve their labeling strategies and boost revenue.

*15% off CELEBRATE offer valid on new label orders. Does not apply to reorders. Maximum discount is $1,000. Free ground shipping applies to orders in the US and Canada. Applies to regularly priced orders only. Enter code at checkout. This offer cannot be combined with any other offers or promotion.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker and label projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. For more information and to place orders online, visit For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

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AnneMarie Campbell
Lightning Labels
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