Rob Fuggetta, founder & CEO of Zuberance, and author of “Brand Advocates” (John Wiley & Sons, 2012) will lead a session on turning enthusiastic customers into a powerful marketing force.
San Carlos, CA (PRWEB) September 20, 2012
The Executive Breakfast will bring together 100 senior executives to discuss innovative trends in digital marketing. Rob Fuggetta, founder & CEO of Zuberance, and author of “Brand Advocates” (John Wiley & Sons, 2012) will lead a session on turning enthusiastic customers into a powerful marketing force.
Drawing on dozens of real-world case studies from leading B2C and B2B companies, Fuggetta’s discussion will cover how to:
- Identify Brand Advocates among Facebook fans, Twitter followers, and other engaged customers
- Energize Advocates, generating thousands of positive recommendations on Amazon.com, TripAdvisor, Yelp, and elsewhere without paying for or providing incentives to Advocates
- Track and measure results from customer advocacy programs
All attendees will receive a free copy of Rob Fuggetta’s ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”
This event is invite only. To request an invitation, contact LVIMA President, Erin Levzow at erinlevzow(at)gmail(dot)com.
About Rob Fuggetta
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.
Zuberance is the leading Brand Advocate Platform company. Zuberance’s unique Brand Advocate Platform makes it easy for B2C and B2B companies to systematically and continually identify and energize their authentic Brand Advocates on Facebook, Twitter, shopping sites, brand’s websites, and across multiple social and digital channels. Zuberance’s powerful Advocate Analytics enable marketers to track and optimize advocacy. By mobilizing their Advocates, Zuberance customers are generating measurable, dramatic increases in referrals, ratings, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.