Drawing on dozens of real-world case studies from leading B2C and B2B companies, Fuggetta’s discussion will cover how to identify, energize, and track brand advocacy.
San Carlos, CA (PRWEB) September 27, 2012
The Art of Marketing 2012 brings together speakers, panels, and hands-on training intensives designed to illuminate, educate, and paint the varied yet blended picture we call marketing. Answering the call for relevant, timely insights and actionable takeaways in a one-day, fun, intensive learning environment, the Art of Marketing Fall 2012 promises to deliver real-world solutions in a lively forum.
Presented by the San Diego Chapter of The American Marketing Association (AMA) and powered by UC San Diego Extension, Art of Marketing 2012 will host 100 attendees and speakers from big brands, small and medium-sized business and local universities.
Rob Fuggetta will be leading a discussion on “Energizing Brand Advocates.” Drawing on dozens of real-world case studies from leading B2C and B2B companies, Fuggetta’s discussion will cover how to:
· Identify Brand Advocates from among Facebook fans, Twitter followers, and other engaged customers
· Energize Advocates, generating thousands of positive recommendations on Amazon.com, TripAdvisor, Yelp, and elsewhere without paying for or providing incentives to Advocates
· Track and measure results from customer advocacy programs
To register for this event, click here.
Published by John Wiley & Sons, Inc., "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" is available now at leading book sellers including Amazon.com (print and Kindle edition); Barnes & Noble; 800 CEO Read; and BAM (Books-a-Million) In addition, the book is available directly from Wiley at http://www.wiley.com. Brand Advocates is available both print and e-book editions from Wiley.com. Learn more at http://brandadvocatebook.com.
About Rob Fuggetta
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.
Zuberance is the leading Brand Advocate Platform company. Zuberance’s unique Brand Advocate Platform makes it easy for B2C and B2B companies to systematically and continually identify and energize their authentic Brand Advocates on Facebook, Twitter, shopping sites, brand’s websites, and across multiple social and digital channels. Zuberance’s powerful Advocate Analytics enable marketers to track and optimize advocacy. By mobilizing their Advocates, Zuberance customers are generating measurable, dramatic increases in referrals, ratings, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.