Rob will lead a discussion about his new book, "Brand Advocates" which shows marketers and other business leaders how they can get more referrals, recommendations, and sales by leveraging Brand Advocates.
San Carlos, CA (PRWEB) September 24, 2012
Rob will lead a discussion about his new book, "Brand Advocates" which shows marketers and other business leaders how they can get more referrals, recommendations, and sales by leveraging Brand Advocates. Drawing on dozens of real-world case studies from leading B2C and B2B companies, Brand Advocates tells how to:
- Identify Brand Advocates among Facebook fans, Twitter followers, and other engaged customers
- Energize Advocates, generating thousands of positive recommendations on Amazon.com, TripAdvisor, Yelp, and elsewhere without paying for or providing incentives to Advocates
- Track and measure results from customer advocacy programs
To register for the San Diego CMO Club Dinner, click here.
Published by John Wiley & Sons, Inc., Brand Advocates is available now at leading book sellers including Amazon.com (print and Kindle edition); Barnes & Noble; 800 CEO Read; and BAM (Books-a-Million) In addition, the book is available directly from Wiley at http://www.wiley.com. Brand Advocates is available both print and e-book editions from Wiley.com. Learn more at http://brandadvocatebook.com.
About Rob Fuggetta
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere.
Zuberance is the leading Brand Advocate Platform company. Zuberance’s unique Brand Advocate Platform makes it easy for B2C and B2B companies to systematically and continually identify and energize their authentic Brand Advocates on Facebook, Twitter, shopping sites, brand’s websites, and across multiple social and digital channels. Zuberance’s powerful Advocate Analytics enable marketers to track and optimize advocacy. By mobilizing their Advocates, Zuberance customers are generating measurable, dramatic increases in referrals, ratings, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.