New Enspektos, LLC Study to Improve Understanding of How Health Web and Social Media Content Shapes Hearts and Minds

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On September 28 the firm introduced digihealth pulse, a real-time research initiative designed to reveal how sites such as Google, Twitter and WebMD influence health behaviors during two free Webinars.

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digihealth pulse: A real-time study investigating how online and social media content shapes health behavior

Most current digital health research takes snapshots of consumers’ online activities. We need to start shooting real-time video.

On September 28 Enspektos, LLC, a health marketing communications innovation consultancy, launched digihealth pulse. This first-of-its-kind, real-time research initiative is designed to determine how health content published on sites such as Facebook, Google, Twitter and WebMD shapes health behaviors.

digihealth pulse will also address two major predicaments in current digital health research: the iceberg and snapshot problems. Statistics on how people utilize digital technologies such as XX% search online to find health information only reveals the tip of the iceberg. Plumbing its depths requires answering the important what, why and how questions. Why are people motivated to use the Web? What are they seeing on social media sites? How are specific pieces of social/online content influencing their health perceptions and medical decisions?

“Most current digital health research takes snapshots of consumers’ online activities on a yearly (and sometimes quarterly) basis,” said Fard Johnmar, founder and president of Enspektos. “Yet, relying on data snapshots only gives us a limited picture of the dynamic and ever-changing digital health landscape. There’s a lot going on between the data points. Topics change, crises emerge, trends rise and fall. We need to start shooting real-time video.”

Learn more about digihealthpulse at http://www.digiheatlhpulse.info.

About Enspektos, LLC

Enspektos, LLC is an innovation consultancy that has provided marketing and communications services to health organizations operating around the world since 2005. The firm produces technology-driven strategy, research and training products and services for a diverse range of clients, including government agencies, non-profits, pharmaceutical companies and payers. Learn more about Enspektos at http://www.enspektos.com.

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Jayme Hummer
Enspektos, LLC
(646) 723-2341
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