Studio One Signs Yahoo! New Zealand as Distribution Partner to Increase Regional Market Penetration

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New partnership extends Studio One’s partner distribution network, reaching 17 countries around the world.

The deep reach that Yahoo! New Zealand provides will help drive substantial results for our client-base of top-level brand advertisers...

Expanding its reach in the “Kiwi” marketplace, Studio One (http://www.studioone.com), a leader in brand-aligned content creation and distribution, has partnered with Yahoo! New Zealand (http://nz.yahoo.com/) to distribute its various content programs sponsored by marketers, such as “Exceptional Canine” for Eukanuba. This move marks the company’s eighth distribution partner in New Zealand, and broadens Studio One’s regional penetration to five-times the audience reach.

“One of Studio One’s most powerful client benefits is our network of publisher distribution partners,” said Andrew Susman, CEO, Studio One. "As in other popular regions for marketers – such as Brazil, Russia and Turkey – we now have a significant footprint in New Zealand that will allow us to target campaign content that will effectively reach and engage audiences in specific lifestyle areas across the country. The deep reach that Yahoo! New Zealand provides will help drive substantial results for our client-base of top-level brand advertisers, many of which leverage region as a key test market for new products and promotions.”

Studio One’s network of online publishing partners reaches audiences in 17 countries, across five contents, featuring content programs in six different languages. Blue-chip brands that have leveraged Studio One’s global network include Procter & Gamble, Intel and Symantec.

About Studio One
Established in 1998, Studio One (studioone.com) pioneered the discipline of brand-aligned content creation and distribution. Serving online publishers, from short- to long-tail, and the marketers that want to reach enthusiast audience verticals, the company has amassed a loyal base of sponsors and programs, including Symantec (Your Security Resource), Abbott Laboratories (Baby + You), Intel (Intelligence in Software) and Procter & Gamble (The Dog Daily, Men’s Life Today, The Daily Cat, and more), reaching audiences in over 17 countries worldwide.

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Media Contact:
Laura Goldberg
Laura.goldberg(at)studioone(dot)com
347-683-1859

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