(PRWEB UK) 24 September 2012
Embrace Brands have developed the brand identity and design for launch into the UK market, with a creative idea that encapsulates the energy and vibrancy of India, with the teapot bursting with flavour to convey the deliciousness of these teas.
Inspired by the fusion of tradition and vibrancy of modern India and with 70 years of tea blending experience, picking only the two top leaves and the bud when the tea is at it's freshest, Tea India has created a truly unique range of authentic Indian teas.
Tea India have sourced the finest teas to create an authentic blend for their black tea, but it's the high Assam content that makes it really special. Their master blender grew up in Assam on the banks of the mighty Brahmaputra river. Combining his knowledge with a passion for Indian tea, he's now on a mission to make sure everyone can enjoy a superior cup of tea everyday.
Chai is an integral part of India's rich history. The chai revolution started in the early 1800's as English Tea companies discovered Assam in India as a lush tea growing region. Indians quickly took note of the tea phenomenon and adapted it to their own local tastes. Chai suddenly became a part of India's cultural heritage. Throughout India, enterprising young chai wallahs sell steaming glasses of chai in crowded railway platforms. Busy shoppers stop at teeming bazaars for a quick cup of chai served in small teacups and saucers.
Combining unique flavours, local tastes and family traditions, chai transcends beyond tea. Rather it is a tradition - an experience - and a testament to India's vast cultural plurality. Whether it's spicy Masala, comforting Vanilla, or invigorating Cardamom, Tea India's professional tea blenders have travelled throughout India to discover local flavours to create their own classic blends.