New York, NY (PRWEB) September 20, 2012
The producers of the flagship lead generation event LeadsCon, the independent lead buyer and seller organization LeadsCouncil and the customer acquisition publication DM Confidential announced today the upcoming webinar How To Leverage Social Media to Drive Quality Leads on October 9, 2012 from 1:30 – 3 p.m. ET.
This must-attend webinar will provide insight from industry experts to those who buy, sell or drive leads themselves. Even experienced marketers in the leads business know that converting followers to leads can take time and determination and chances are not all conversion opportunities are being leveraged, especially via social media.
Webinar participants will learn how to:
- Generate more followers on social media channels and convert them into qualified leads
- Develop the right messages on social media for target audiences
- Craft specific messages to drive leads for Linked In, Twitter and Facebook
- Gain leads by leveraging a blog
- Create content to drive leads
- Determine which leads are authentic
- Increase engagement with a community and use techniques to have that community spread and promote content
- Use promoted tweets and advertising on social media channels
- Maintain a focus on generating leads via social media while building brand awareness and reputation
To provide insight into generating leads through social media, DM Confidential has secured an expert panel of leaders including Zocalo Group President and CEO Paul Rand, Twilio Community Programs Manager Meghan Murphy, Eloqua Product Marketing Manager Rob Bois and Optify Marketing Manager Jennifer Wong. Along with DM Confidential Editor Jason Hahn, the panel will share the do’s and don’ts of building and maintaining relationships with potential leads via social media as well as discuss ways to forge new connections and strengthen ties with existing followers.
Attend this webinar to get the tools needed to become the expert lead-driver: http://www.dmconfidential.com/events/webinar-how-to-leverage-social-media-to-drive-quality-leads/
For questions regarding this webinar, contact Marly Zimmerman at mzimmerman(at)accessintel(dot)com.
About DM Confidential:
DM Confidential has been serving the customer acquisition industry for almost a decade. In 2012 the publication was acquired by Access Intelligence alongside LeadsCon, Daily Deal Summit and LeadsCouncil. DM Confidential relaunched in August 2012 with expanded content coverage in the local commerce space and continued coverage of lead generation topics. DM Confidential products include a free, weekly eLetter, webinars, conferences, an awards program and a job board. For more information, visit dmconfidential.com.
LeadsCon serves the needs of the online customer acquisition arena with a specific focus on lead generation. This segment of the online advertising space contains some of the most dynamic, successful and innovative companies. Our flagship event, LeadsCon Las Vegas, has become the must-attend event for those interested in online customer acquisition, praised equally for its content and caliber of attendees. Visit us at leadscon.com.
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for the lead generation industry. The group focuses on best practices, research, education and networking to provide a more transparent and effective marketplace for online lead generation. For more information about LeadsCouncil, visit leadscouncil.com.