Big Honor for Small New Jersey Company

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8fold is the recipient of an “Outstanding Achievement in Web Development” award from the WebAwards.

If ever there were proof that size doesn’t matter, 8fold Integrated Creative Works, would be it. This boutique strategic marketing and creative firm based out of Morristown, NJ has been awarded with a 2012 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association.

The Web Marketing Association has produced the WebAwards for 16 years and is the longest running annual website award competition. They are dedicated to recognizing the best websites throughout a variety of industries and setting the standard for excellence for website development. 8fold was recognized for website development in the non-profit category. While 8fold works with both non-profit and consumer brands alike across mediums, not just websites, it was for their work with Second Chance Toys, that their efforts were recognized.

Second Chance Toys is a non-profit organization that collects used toys to donate to children in need. Second Chance Toys has experienced wonderful growth over the years, but their original website was neither scalable nor indicative of their evolution. However, once 8fold entered into the equation, they were able to pinpoint the weaknesses of the site and strategically plan and creatively execute the client’s vision to better showcase their growth and development.

The result? A website that is colorful and cheery, displaying the positive mission of the organization, while including a robust backend whereby toy donors and collectors could engage with one another. One judge from the WebAwards commented, "I love this site! It balances very clear messaging with a pleasing website, user experience and mission. This site fires on all cylinders for me!”

Preferring to be called brand enthusiasts rather than marketers 8fold is a company that can take a vision and turn it into something incredible, and in this case- award winning.

To find out more information about 8fold’s projects, or to interview one of the 8fold partners, please contact MTL Communications at 201.572.1808, or Melisa (at) mtlcommunications (dot) com.

About 8fold
A small, agile agency 8fold is passionate about working collaboratively with its brands—choosing to get away from the common “agency vs. client” relationship. Established on the principles of integrity, lack of big-client egos and a teamwork mindset, 8fold is always prepared to help brands, based on their specific short- and long-term goals, attract and engage the audience they desire.

The 8fold Partners:
Jennifer LoBianco: Jennifer is a veteran marketing strategist, experienced in developing integrative marketing plans on both the client and agency side. With vast experience with both b-to-c and b-to-b clients, across varying industries, Jennifer brings her expertise to all clients with different business challenges.

Bradley Leszczynski: Brad is an accomplished creative director with a passion for solving problems. With a background both in engineering and design, Brad’s unusual ability to integrate his left and right brain skill sets brings the optimal level of creativity and technical specificity to each project. He is driven to push the limits of creative potential for maximum business application.

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Jessica Moschella
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