Graphic Design Company, Graphic Evidence, Gives Top Tips on How to Boost Business with Pinterest

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Social networking has boomed in recent years, and the colossus of social media has rapidly overtaken the dwindling industry of print media. Just when users thought they had seen all that social marketing had to offer with the incessant broadcast of tweets, shares and likes; along came Pinterest.

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Pinterest is a relatively new social marketing platform that allows users to ‘pin’ images and create online collages according to a common theme or idea. Essentially an online photo book that links users who have similar tastes and interests, the popularity of this site has gone viral and is quickly becoming a social prodigy. Though it may not have as many followers and users as Facebook and Twitter (yet), it’s popularity is expanding - rapidly.

Businesses are jumping on the growing Pinterest bandwagon as it continues to provide brands with an invaluable marketing tool. A powerful or interesting pinned image is far more likely to capture the attention of a targeted market than screeds of information that can cause users to ‘tune out’ from your message. Here are Graphic Evidence’s top tips to help businesses make the most of Pinterest:

1.    Utilise the features of Pinterest by using pins to ‘back link’ to their site.
2.    Pins can also be used to feature online adverts and Pinterest promotions.
3.    Graphic designers, Graphic Evidence, have enjoyed creating imaginative infographics, which are fast becoming commonplace on Pinterest. Infographics are increasingly being used by businesses; their visual element creates interesting, appealing content to capture the attention of Pinterest users.
4.    Like other social networks, the key to success is to pin and repin in association with the hard-hitting Pinterest users – users whose profile and pinboards have a big following.
5.    Use existing social networks that have an established following to link to your new Pinterest profile.
6.    Tag other Pinterest users in your posts, this maximises your exposure to include their followers.
7.    Blog posts, videos and tutorials can all be pinned to Pinterest. Find out which of your images, perhaps a product, has been repined and post a related article.
8.    Ensure any pin descriptions contain your business name, if the pin is repined, it ensures that users are directed to your profile.
9.    Use images in blog posts and website pages…no images means that it cannot be posted on Pinterest!
10.     Add a ‘Pinterest’ button to your website pages to make sure the time that you invest in social marketing is noticed by website visitors.

Creative marketing company, Graphic Evidence are dedicated to remaining ahead of the continual expansion of social media. This allows their clients to be assured that their advice is founded in in-depth knowledge of using social media as a marketing tool. Graphic Evidence’s clients have utlised the branding agency’s skills and, as a result, boast creative social media pages that stand out from competitiors.

To find out more about Graphic Evidence’s social marketing skills and design projects, please visit

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Stephanie McKee
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