Los Angeles, CA (PRWEB) September 20, 2012
When Emmy award winning filmmaker Jack Baric set out to make a documentary about the football rivalry between USC and UCLA, he knew he wanted more than just a film about a unique rivalry. With the two schools sharing the same city and located only 12 miles apart, it would take something powerful and compelling to unite their fans, players, and alumni. The need for increased funding for cancer research turned out to be something both sides could agree on, and the Rivals United for a Kure campaign was born.
The film, called A City Divided, features the most memorable moments in the rivalry, with personal accounts from coaches, players and fans. More than just a sports film about great plays, A City Divided chronicles the always entertaining situations when the rivals are father and son (Ronnie Lott and Ryan Nece), husband and wife, or roommates that happen to play for the opposing sides. Click here to view a Video Preview of A City Divided and the Rivals United Charity Campaign.
The Rivals United for a Kure campaign, which has already raised nearly $130,000, reaches out to Bruins and Trojans everywhere through social media, street teams, and a pledging campaign that allows supporters to create their own fundraising page and challenge their rivals to raise money. The http://www.rivalsunitedforakure.org website displays real-time tickers displaying totals for each school side-by-side.
All funds raised will benefit Kure It Cancer Research, a nonprofit founded in 2007 by USC alumnus Barry Hoeven. Kure It will then divide the funds between USC’s Norris and UCLA’s Jonsson Cancer Centers, for innovative research projects.
The campaign is co-chaired by UCLA’s Matt Stevens and USC’s Paul McDonald, both former star quarterbacks who serve as radio announcers for their respective schools’ football programs. Also involved in the efforts is A Better LA, a nonprofit founded by USC’s Pete Carroll and dedicated to uniting rival gangs in Los Angeles.
Rivals United for a Kure will culminate in a Red Carpet Film Premiere event at Club Nokia @ LA Live, Monday, November 12, with attendance by the who’s who of Southern California. Guests will include former USC and UCLA football players and coaches, top business executives, medical professionals, and stars from the entertainment industry.
For media inquiries, please contact:
Donna Bunce Public Relations
Kure It Cancer Research
About Kure It
Kure It is a non-profit organization whose mission is to raise money for research specialists conducting innovative projects to better treat and ultimately cure kidney and other underfunded cancers. Kure It has raised over $1.3 million since 2007. http://www.kureit.org