I can't imagine how any product or service can be without social media
Lake Orion, Michigan (PRWEB) September 21, 2012
Lake Orion resident/inventor Timothy Bourke has just received confirmation that retail giant Walmart will soon distribute his company's patented Super Rope Cinch device that ties and unties rope without using a knot. Mr. Bourke's company Just Right Products LLC, creators of the USA-made Super Rope Cinch, sat down for a second meeting with Walmart buyers in early September 2012 at Walmart's Bentonville, Arkansas headquarters. According to Mr. Bourke, Walmart's decision to distribute their product came after seeing the large number of hardware and marine distributors already carrying the rope-locking device, and also the abundance of press and media attention the Super Rope Cinch has received over the past twelve months.
Timothy Bourke is no stranger to inventing. Over the past several years, he has created, prototyped and patented eight unique household and outdoor-related devices. Mr. Bourke's patented Super Rope Cinch, is the first of his many inventions that is gaining momentum in retail stores and retail distribution companies. Quite a feat, considering that his company began manufacturing and marketing the popular rope-locking device just eighteen months ago. The device will soon arrive at Walmart stores everywhere.
In late 2007, Timothy Bourke presented brother, Andrew Bourke with the idea to create a device that would eliminate the need to tie and untie knots. While some people have difficulty tying knots with rope, most have difficulty untying knots, especially when having to deal with wet rope. This was the birth of the now patented, Super Rope Cinch rope-locking product. In 2008, Timothy Bourke, who was then living in Lake Orion, Michigan, hired a local automotive plastic-injection molding company to help co-design and produce a prototype of the device. Not much happened with the device until July 2010, when Timothy Bourke signed an agreement with Kevin Harrington's TV Goods infomercial company. Unfortunately, the relationship with TV Goods did not prove productive. In October 2010, Timothy Bourke partnered with brother Andrew Bourke and began the process of manufacturing, distribution and advertising the now popular boating and hardware gadget.
In May of 2011, Just Right Products LLC hired a national retail sales representative. In July 2011, Andrew Bourke hired his own public relations company, Avidea PR, to begin a social media campaign along with writing and publishing online press releases for their unique product. By end of 2011, the Super Rope Cinch had gained distribution from two of the largest hardware distributors in the USA, and had also won the Members' Choice award by USA hardware distribution giant, Do it Best.
In February 2012, The Bourke Brother's began marketing the Super Rope Cinch to the Boy Scouts of America, promoting the product as a fundraising tool for both the Boy Scouts and Sea Scouts. Scouts, who are known for working with rope and always being prepared, have since begun selling the Super Rope Cinch as a fundraising device to raise money for camp and other scouting needs.
Using social media platforms like Facebook and Twitter, along with a website, blog and several press releases, the Super Rope Cinch gained traction and popularity, which eventually led to major hardware and marine distribution channels, and now, Walmart.
"If you had told me even five years ago that the use of social media and online press releases would assist a hardware / boating device in obtaining national distribution, I doubt I would have believed you. Now, I can't imagine how any product or service can be without social media and online press. Walmart's response to seeing the thousands of news and media websites that had re-published our press releases was simply priceless. The Super Rope Cinch is just the first of many products we hope to manufacture and distribute, and we now know that we can use online press and social media to create posture and increase awareness on just about anything, and, we can do so in a very short period of time. I would encourage everyone with a product or service that needs raised awareness, that they must use both social media and highly-distributed press releases to accomplish this task. This has definitely been our best method for gaining attention from the big retailers. Both consumers and retailers now expect to see an abundance of timely and relevant information on the Internet relating to your product. If that information is lacking in any way, consumers simply look elsewhere. Online press and social media is probably the most valuable asset Just Right Products LLC has in its marketing toolbox right now." according to Timothy Bourke, president of Just Right Products LLC.