Reston, VA (PRWEB) September 20, 2012
In an effort to highlight their search marketing expertise, Conversion Pipeline is releasing the results of a recent online marketing project. Through an integrated online marketing strategy, Conversion Pipeline increased organic traffic by 136% for Salon Antoine, Northern Virginia’s top hair salon and spa. With a diverse clientele including famous TV personalities and local sports heroes, Salon Antoine is the go-to salon for high-end beauty care. When Tony Chahine, owner of Salon Antoine, wanted to raise his online visibility, he contacted online marketing experts Conversion Pipeline.
Salon Antoine already had a great reputation in the Washington D.C. metro area but no one knew how to reach them online. Their existing website gave them zero visibility online. So Conversion Pipeline rebuilt their online presence from the “ground up.” “We started by developing Salon Antoine’s online presence by creating an attention-grabbing website that highlighted their great work, created fresh and relevant content, and with “calls to action” that allowed visitors to interact with the salon on various points throughout the website,” said Michael Delpierre, CEO at Conversion Pipeline.
The marketing team then embarked on an online marketing strategy designed to increase visibility in local search, so that Salon Antoine’s remarkable creative talents and service excellence could be easily discovered. A mixture of fresh relevant content, SEO back-linking, targeted press releases, social media strategy, and a myriad of other tactics helped to steadily build Salon Antoine’s online lead generation foundation.
“Online visibility is everything in this business,” said Tony Chahine, owner of Salon Antoine. “It’s about what people know about you, without you having to tell them. You have to make sure people can easily find you online, and easily get the information they need, or book an appointment. That’s what Conversion Pipeline has done for us.”
Since launching the new website and executing Conversion Pipeline’s local search engine marketing campaign, year-over-year organic search traffic increased 136%. The improvement in qualified website traffic has resulted in an increase of revenue and the Salon is well on its way to surpassing its 2012 goals. By allowing Conversion Pipeline to rebuild Salon Antoine’s online presence from the “ground-up,” the online marketing team had greater control and flexibility over the project, which resulted in an increase in organic search engine traffic and new customers.
About Conversion Pipeline
Conversion Pipeline is an online marketing agency serving clients across the United States. Conversion Pipeline specializes in building cutting edge, business-class websites and then using a variety of online marketing vehicles to drive website traffic and help their clients grow. The company has extraordinary depth and expertise in Search Engine Optimization, Pay Per Click advertising and social media marketing.
About Salon Antoine
Fairfax, VA based Salon Antoine, is dedicated to providing exceptional hairstyling and color to every client using advanced and innovative techniques to achieve classic and contemporary styles based on the ideal of beauty as a lifestyle. Salon Antoine also offers full skin and nail care services to its clients with the full salon experience. For more information, please visit us at http://www.salonantoine.com or book your appointment at 703-691-8878.