St. Petersburg, FL (PRWEB) September 21, 2012
Kobie Marketing, a recognized leader in the loyalty marketing industry, has been presented with the Outstanding Achievement in Web Development Award from the Web Marketing Association, which recognizes the people and the organizations responsible for developing some of the most effective and best websites on the internet today. Over 2,000 entries from 42 countries were submitted for the 2012 awards, spanning across 96 categories. Kobie’s recently redesigned website, Kobie.com received a perfect score of 10 in the categories of innovation and interactivity, and scored 9.5 in another five categories (design, content, technology, copywriting, ease of use), well above the industry average.
“We are thrilled to have been recognized by the Web Marketing Association for our new website design. The win reflects our company culture and shows that our combination of data and analytical thinking, together with our creative know-how, creates a truly unique experience,” said Marc Glazer, VP of Brand Loyalty. “We set out to build a better, more meaningful and differentiated digital experience. One that reflects everything our brand is. We say to the world “Experience Loyalty.” With Kobie.com, you experience what we do vertically in a state-of-the-art, optimized and enjoyable way. I believe it’s critical that, as a company dedicated to helping businesses create better customer experiences through loyalty, we practice what we preach – starting with our website.”
Kobie set out to design the website to be vastly different from other loyalty-marketing companies. Its goal was to maximize marketing ROI, increase brand strength, and build stronger engagement with customers and prospects, while clearly and consistently communicating the company’s vision and voice.
The site, which embodies the new Kobie brand identity and dynamic, professional culture from font to message right through to image, colors and style, can be experienced vertically using any digital device including smartphones and tablets. Kobie.com is also powered by a responsive design allowing for a user-centric UX (User Experience), optimized functionality, increased speed and performance, and quick access to information.
According to Google Analytics, the average site duration on Kobie.com increased by 59 seconds in Q3 (year-over-year), as well as increases in unique visitors, pages visited and leads generated.
To view the award-winning Kobie site, please visit http://www.kobie.com. For more information about Kobie Marketing or to request an interview, please contact Vanessa Horwell at 305.749.5342 x 232 or vanessa(at)thinkinkpr(dot)com.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Alchemy™, a best-in-class loyalty marketing technology platform. In 2012, Forrester Research named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services. To learn more, visit the new company website at http://www.kobie.com.
About the WebAwards
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The Web Marketing Association is the producer of the WebAward Competition. Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.