Loyalty 360 – The Loyalty Marketer’s Association Announces New Loyalty Today Thought Leaders

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Epsilon and Gold Mobile contribute to the thought leadership in Loyalty 360's Loyalty Today blog community.

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Loyalty 360, The Loyalty Marketer’s Association is pleased to announce Epsilon and Gold Mobile have joined the ranks of the thought leadership showcased in the Loyalty Today blog community on Loyatly360.org. Recent posts, Suggested Readings: Why mobile is key to Retail’s future from Gold Mobile and Know Thy Subscriber: How To Make the Most of Your Email List from Epsilon have grabbed the attention of readers.

Loyalty 360 is a market driven, voice-of-the-customer focused think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. Supporting this mission, Loyalty Today is a loyalty resource tool that provides the Loyalty 360 audience a destination to read, comment and share daily insights from leading industry blogs around trending topics on customer loyalty, engagement, CEM, CRM and more all in one place. Many blogs garner significant attention achieving several hundred and even thousands of additional views.

“Today’s consumers want personalized in-the-moment engagement, purchases and rewards. Gold Mobile is pleased to participate with Loyalty 360 to educate brands on how to better monetize their social and mobile Loyalty programs through Loyalty Today. The Loyalty 360 website has been a great way for our team to stay on top of industry trends, learn about other organizations’ in the field, and also keep our content connected to the rest of our industry.”
–Bob Gold, CEO of Gold Mobile

Some of the additional blogs showcased in Loyalty Today are from upcoming Engagement and Experience Expo show sponsors, speakers and exhibitors including: Altair, Acxiom, Safelite AutoGlass and TIBCO Loyalty Lab.

In light of the latest additions to Loyalty Today, Mark Johnson, President and CEO of Loyalty 360 shared, “Loyalty 360 is committed to bringing a variety of relevant loyalty, CRM, and CEM, and marketing content to satisfy the growing interest. We want to be the one stop shop for the daily news, blogs, as well as more detailed analysis and research all under one banner. In accordance with our the mission of Loyalty 360, we are pleased to have the addition of both Gold Mobile and Epsilon to address topics of mobile marketing, proximity marketing, analytics and marketing best practices. We welcome them to Loyalty Today.“

For more information about Loyalty Today visit: http://loyalty360.org/loyalty-today

For information or to register for the 2012 Engagement & Experience Expo visit: http://engagementexpo.com/
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org

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Lindsay Wagner
Loyalty 360
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