We now cater to a wider audience which has increased our brand awareness and footprint in a hugely competitive market
Auckland, New Zealand (PRWEB) September 23, 2012
The Beauty Lounge has doubled in growth since opening for business 2 years ago.
The catalyst for growth has been it's eCommerce operation which has grown from only two products to an expansive array of over 200 products from top quality brands.
The expansion to ecommerce came as The Beauty Lounge quickly felt the limits of only offering beauty therapy services to locals in the Takapuna region on Auckland's North Shore.
Hannah Cadness, Director of The Beauty Lounge says the scope for growth in a small pocket of the country was limited.
"We quickly established ourselves as one of the most popular Beauty Therapy salons on the North Shore, however just as quickly we felt the constraints of only offering services to local customers."
Those constraints were soon lifted when The Beauty Lounge added an eCommerce website to their marketing strategy. With the launch of their eCommerce website in December 2011, The Beauty Lounge opened to the rest of New Zealand and what started as a limited product offering has now grown into a comprehensive range of products.
Cadness spoke about the rapid evolution of The Beauty Lounge's product range as being "pretty basic at the start, but we've listened to our customers and sourced products from some of the best and most respected brands in the business. We now cater to a wider audience which has increased our brand awareness and footprint in a hugely competitive market".
The Beauty Lounge have just added Ecoya to their range. According to Cadness, the preimium candle and skin care products on offer from Ecoya are already proving to be a huge hit with her customers. "Ecoya is such a popular brand and people love the natural ingredients used to make the delicious smelling fragrances".
"We're so proud to offer products from these trusted brands. We only sell products we personally use ourselves, so we can provide expert advice and recommendations to ensure our customers expectations are not only being met, but exceeded." says Cadness.
In preparation for a busy Christmas and summer season, The Beauty Lounge has also launched version 2 of their website, with a fresh new design and updated branding. Cadness explains the refresh as "wanting to modernise and freshen up our design to coincide with the expansion of our product range and increased exposure in the market".
"People just find it so much easier to do their shopping online and have their order arrive on their doorstep the next day. It sure beats fighting through crowds at the shopping mall. New Zealanders are really starting to embrace online shopping".
About The Beauty Lounge
The Beauty Lounge provides beauty therapy services in Takapuna, on Auckland's North Shore. The Beauty Lounge sell a range of products through their busy ecommerce website, including top brands such as LiLash, Ecoya, St Tropez and Tend Skin. All orders are delivered free across New Zealand, with exceptionally fast delivery times.