Cole Systems Goes Social with Customer Loyalty

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Leading Microsoft Retail Partner Announces the Launch of Coyal for Microsoft Dynamics AX for Retail

We want to enhance customer service within the store, increase loyalty, and make the entire process simple.

Microsoft Gold Certified Partner, Cole Systems, announced today the availability of Coyal, a new platform built for Microsoft Dynamics AX for Retail that will change the way retailers interact with customers.

Coyal will allow consumers to “check-in” to a retail store using their mobile device via foursquare, which will automatically pop-up on Microsoft Dynamics AX for Retail POS (point-of-sale). Check-ins will be tracked and stored along with customer data which can be used to introduce a customer loyalty program that will eliminate bulky cards, key tags, etc.

“We work heavily with our customers to develop customer loyalty programs” said Dave Weiner, Cole Systems CEO. “Our new platform allows retailers to give automatic rewards to customers who are coming back time and time again. It will allow them to set up an easy and convenient loyalty program for both themselves and the customer.”

Based off of past purchasing history and number of check-ins, retailers can build a loyalty program that can be executed without any outside data or cards. Once a consumer has checked into the store, the POS will recognize new and repeat customers, as well as alert sales associates to elite customers in the store. Sales associates can appropriately serve the customer and offer discounts based on number of check-ins or consistently purchased items. The retailer can set up parameters in the system alerting store employees to the type of rewards each customer should receive.

“The concept is to enable our clients to use the check-in to deliver automatic discounts to any customer they choose. This could be to entice first time customers to make that first purchase and start the relationship, fragile customers to get them to be more active or top customers to show their appreciation” adds Director of Services and retail thought leader, Steve Cohen. “We want to enhance customer service within the store, increase loyalty, and make the entire process simple.”

An added benefit of Coyal is that by storing Facebook and foursquare IDs, retailers can gain insight into their customer’s preferences. With this type of information the possibilities are endless. Retailers will know what, when, and how their target audience likes to receive information, resulting in customers receiving more targeted and focused messages.

To learn more about Coyal, please contact Amanda Raines at araines(at)colesys(dot)com.

About Cole Systems
Cole Systems is a world-renown business consulting and technology solutions firm, specializing in the implementation and enhancement of the Microsoft Dynamics product line. Its team is made up of world-class business consultants and IT professionals with unmatched skills and experience in the industry. Its expertise enables Cole Systems to effectively analyze a customer’s needs and streamline their business processes through the use of industry best practices. Located in New York City, with clients throughout the US and around the world, it continues to earn a name as an ERP industry leader. Visit for more information.

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Amanda Raines
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