Washington, DC (PRWEB) September 21, 2012
Hanley Wood LLC, the premier media and information company serving the construction and design industries, announced today the appointment of David Colford as Chief Revenue Officer. In this role Colford will lead robust and aggressive top-line growth programs for the company’s building product manufacturer (BPM) customer base. He will oversee all BPM sales and marketing strategy, operations and results, including corporate sales, media platform sales and strategic marketing services. Colford will report directly to Peter Goldstone, CEO of Hanley Wood.
Colford joins Hanley Wood with over 15 years of B2B sales and marketing experience. He has held leadership positions at several major B2B media companies including Ziff Davis Enterprise, CMP Media, InfoWorld Media Group and IDG. Most recently Colford served as Executive Vice President of Global Sales and Operations at Geeknet Media.
“Hanley Wood provides unparalleled reach and insight in the markets we serve,” said Goldstone. “As our industry recovers and evolves, Hanley Wood remains focused on delivering innovative sales and marketing solutions that help our BPM customers grow their businesses. David Colford will help me lead this important and ongoing initiative to create a roadmap based on growth, channel optimization and integrated sales.”
“I could not be more honored than I am in joining Hanley Wood at such a great time in its history,” said Colford. “We will capitalize on our industry-leading position by being even more progressive on the digital and marketing services fronts. We are going to serve our advertising customers in ways the industry has not previously considered, all the while making the engagement even more meaningful for our content customer. We will continue to be best-in-class on all advertising fronts – I commit to that fully.”
About Hanley Wood
Hanley Wood, LLC is the premier media and information company serving the residential, commercial design and construction industries. Through its operating platforms, the company produces award-winning digital and print publications, e-Newsletters, websites, marquee trade shows and events, market intelligence data and custom marketing solutions. The company also is North America’s leading publisher of home plans. http://www.hanleywood.com