(PRWEB) September 27, 2012
Food Network chef Guy Fieri is not only turning up the heat this Fall with Guy’s American Kitchen and Bar in New York City, but is also helping to rock out home-cooked cuisine with his new cookware and kitchen tool and gadget collections rolling out at retail stores this month.
Guy is launching an unprecedented six lines of cookware, including: Stainless Steel, Hard Anodized, Porcelain Enamel Cast Iron, Lightweight Porcelain Cast Iron, Pre-Seasoned Cast Iron, and Non-Stick Aluminum. Guy is also offering Decorated Skillets in five designs featuring artwork from his personal tattoo artist, Joe Leonard.
Two lines of kitchen tools and gadgets are also debuting. The “Guy Fieri” line, featuring an accent on the handle, offers a full suite of tools and gadgets including spatulas with tattoo artwork, whisks, turners, and more. The “Signature Series” offers big and bold styling with high-performance tools such as a burger turner, tongs, and a molcajete.
According to Guy Fieri, “I worked closely with the team at Lifetime Brands to create a cookware and kitchenware collection that combines everything I’ve learned in my career into a set of hard working tools I’m proud to share with my fans and home cooks everywhere. The Lifetime team came to my house, raided my kitchen and grilled me about what I use and what I wanted for my collection. They worked with me to fine tune every detail and I’m thrilled with the end result. They really nailed it and you are totally going to love this collection. My kitchenware is the real deal – the quality is supreme and the styling rocks. As a chef and restaurateur, I’m excited to share with you the same tools of the trade I use in my home.”
According to Bob Reichenbach, President, Cookware and Cutlery Division, Lifetime Brands, Inc., “Guy Fieri is committed to ensuring that consumers get more than just his name on a product. He was personally involved in the design process, adding his personal touches and guaranteeing that the items were built to his demanding standards. From the size, weight and quality of the cookware pieces to the strength and thickness of the kitchen tools, Guy worked with us to blend his knowledge and experience into an incredible line of high-quality cookware and kitchen tools that we are very excited about.”
Whether you are creating mouth-watering recipes to entertain family and friends, or are in search of a cool gift for the cooking enthusiast on your shopping list, Guy’s new collection has it covered. These quality pieces deliver high performance, durability, and Guy’s signature style, providing an exceptional culinary experience at home.
Guy Fieri cookware, kitchen tools and gadgets are now available online and at retail stores nationwide.
ABOUT GUY FIERI
Guy Fieri is a celebrity chef, author, and television personality best known for hosting Food Network's top-rated shows and NBC’s Minute To Win It. On Food Network, Guy covers America's culinary landscape with the popular Diners, Drive Ins and Dives series, teaches viewers how to make creative dishes with bold flavors on Guy's Big Bite, and mentors celebrity would-be chefs in primetime’s newest hit, Rachael vs. Guy: Celebrity Cook-Off.
An acclaimed restaurateur, he co-owns seven Johnny Garlic’s California Pasta Grill and Tex Wasabi’s Rock N Roll Sushi BBQ restaurants in Northern California, Guy’s American Kitchen and Bar in New York’s Time Square, as well as Guy’s Burger Joint for Carnival Cruise Lines. In addition to cookware and kitchenware, Guy’s retail portfolio includes cutlery, BBQ sauces, salsas, wing sauces, marinated meats, frozen pizzas and appetizers, and BBQ tools, amongst other products. Guy is also a three-time New York Times Best Selling cookbook author with Diners Drive Ins & Dives, More Diners Drive Ins & Dives and in 2011, Guy Fieri Food.
Passionate about children and their empowerment, Guy has launched the foundation CWK (Cooking With Kids), a program that encourages the development of healthy eating habits to address childhood obesity and strengthen the family unit by sharing quality time in the kitchen.
ABOUT LIFETIME BRANDS, INC.
Lifetime Brands is a leading global provider of kitchenware, tabletop and other products used in the home. The Company markets its products under such well-known kitchenware brands as Farberware®, KitchenAid®, CasaMōda®, Cuisinart®, Cuisine de France®, Guy Fieri®, Hoffritz®, Kizmos™, Misto®, Pedrini®, Roshco®, Sabatier®, Savora™ and Vasconia®; respected tabletop brands such as Mikasa®, Pfaltzgraff®, Creative Tops®, Gorham®, International® Silver, Kirk Stieff®, Sasaki®, Towle® Silversmiths, Tuttle®, Wallace®, V&A® and Royal Botanic Gardens Kew®; and home solutions brands, including Elements®, Melannco®, Kamenstein® and Design for Living™. The Company also provides exclusive private label products to leading retailers worldwide. The company’s website is http://www.lifetimebrands.com.