New York, NY (PRWEB) September 21, 2012
Dwell Media, the leading voice in modern design has partnered with AHAlife.com, the leading editorialized e-commerce platform for curated luxury lifestyle goods that upgrade your life. Together they will deliver the ultimate e-commerce destination for design enthusiasts around the world. The two brands represent millions of intelligent, sophisticated and educated consumers who are looking for a partner they can trust to deliver curated, shoppable content to their inbox.
The joint initiative leverages award-winning content with expertise in connecting content, community and commerce in the most elegant format on the net today. The new site, http://www.ahalife.com/dwell allows millions of design seekers to shop monthly editorial content from Dwell as well as from dwell.com’s robust design archive, on one platform. The tailored shopping experience is designed to engage Dwell’s 2.1 million design-enthusiasts as well as AHAlife.com’s existing discerning clientele. Future content will include video interviews, designer profiles, and a journey inside the creative process of the products.
AHAlife.com and Dwell have a mission to bridge the gap between niche designers and heritage brands to the consumers who truly appreciate the quality and design of their products. “Our goal is to help consumers around the world discover and purchase the amazing products featured in Dwell’s monthly magazine by providing designers a full price full value editorialized platform to connect directly with buyers,” says AHAlife.com Founder and CEO Shauna Mei. “We preserve the integrity behind these brands by becoming their partner to sustainably grow their business, reach their target audience, and help them tell their story,” Mei adds.
Michela O’Connor Abrams, President, Dwell Media enthused, “Dwell Media has been the voice and leader of innovative design for more than 12 years. We are thrilled to be able to share our design philosophy through the curation of world-class products for an affluent audience that truly values authenticity and world-class design.”
Later this fall AHAlife.com and Dwell will co-produce an augmented reality shoppable magazine to be distributed with Dwell’s December/January issue. Augmented reality partner Layar has built the app providing a simple yet exciting shopping experience to users. By scanning the pages of the magazine with a smart phone, consumers will be able to enjoy video content, share stories and products via social media and have the ability to purchase instantly.
Together AHAlife.com and Dwell Media hope to build a community that shares their enthusiasm for modern design and that utilize ahalife.com/dwell to enhance their own environments through the best curated commerce on the web.
About AHAlife Holdings, Inc.:
AHAlife.com connects the best the world has to offer to the most discerning individuals from around the globe. Founded in September 2010 by MIT engineer-turned commerce and media industry expert, Shauna Mei, AHAlife.com received wide media acclaim hailing its full price full value business model and being ahead of the major industry trend merging content, curation and commerce. The mission was to create a sustainable platform delivering the most unique items directly to a global audience of intelligent, sophisticated consumers. The unparalleled offering of hand-selected products ranges from beauty to fashion, technology, food and home décor and are all united by their superior quality to upgrade your life.
About DWELL MEDIA, LLC: Dwell Media is the parent company of Dwell magazine, Dwell Digital + Mobile, Dwell on Design events, and the Dwell Homes Collection. Founded in 2000 by Lara Deam, Dwell has received countless industry awards and is widely regarded as a leading voice in the modern design movement. Championing a philosophy that is idea-driven and sensitive to social and physical surroundings, its enduring passion for design leads a passionate community of design-seekers to be “At Home in the Modern World.”