Grand River Launches New Website for Pet Supplies Plus

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New corporate identity site delivers better brand showcase and improved customer experience.

We chose Grand River for both their technical expertise and marketing insight.

Grand River, Inc., a leading e-commerce developer, announced that it built and launched a new corporate website for Pet Supplies Plus. The third largest pet supply company in the US (, Pet Supplies Plus has more than 250 stores offering a wide selection of pet food, including an unparalleled offering of natural and organic foods, treats, toys and supplies.

Grand River implemented the new site using MICROS-Retail’s Open Commerce Platform (OCP). OCP is a Java-based, highly flexible commerce framework that can accommodate a variety of integration points including catalog functionality, content management and reporting capability, as well as e-commerce, all customizable to the user’s needs.

In addition to launching the new site, Grand River provides Pet Supplies Plus with site hosting and managed services, as well as ongoing site maintenance.

“We chose Grand River for both their technical expertise and marketing insight,” said Scott Brown, chief information officer, Pet Supplies Plus. “Our new site works hard to give customers a wide range of information, from local store events and promotions, to knowledge about animal care. The site has features for mobile and tablet users and proactively helps customers by providing store locations and incentives to shop. We'll also work with Grand River to make sure the site helps us build on our repuation as 'America's Favorite Neighborhood Pet Store'."

Grand River used their expertise in system architecture, usability and engineering to implement the new site and integrate it with the company’s critical backend business applications.

"We’re excited to partner with Pet Supplies Plus and work with an outstanding team of professionals,” said Scott Robertson, partner and co-founder of Grand River. “They’re one of the best success stories in the retail market today. They represent the largest pet supply franchise in the US. In this first phase of our work together, we’ve created a corporate site that can serve as a foundation on which they can build.”

About Pet Supplies Plus    
With more than 250 locations in 23 Eastern states, Pet Supplies Plus has earned the reputation as America’s Favorite Neighborhood Pet Store by offering a wide array of pet food, goods, grooming services and animal expertise in a welcoming environment. With a friendly, pet-centered culture, where store managers and associates actually know the names of hundreds of their pet customers and their pet parents, each Pet Supplies Plus is large enough to house a broad selection of food and equipment, yet small enough to still feel neighborly. The company, headquartered in Livonia, MI., has earned its success by understanding the unique bond between humans and their pets, while championing the conviction that, “People Don’t Own Pets, Pets Own People.” For more information about Pet Supplies Plus, please visit

About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom and publishing. Grand River was recently honored with position number 334 on the Inc. 500 list of the fastest-growing private companies in America. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit to learn more.

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Janita Gaulzetti
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