Salsa Clients Recognized for Outstanding Organizing and Support Building with 2012 Community Conference Awards

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Electronic Frontier Foundation and Protect Our Defenders Receive Honors for Best Campaign and Best Use of Salsa Technology, Network

Salsa Labs, Inc. (Salsa), creator of the elite organizing platform for nonprofits and political campaigns recognized two of its high-performing clients at the 2012 Community Conference on Thursday night, The Electronic Frontier Foundation and Protect Our Defenders.

“Salsa helps our clients with so much more than just technology,” said Chris Lundberg, CEO and co-founder of Salsa. “We are in a great position to provide them with access to a whole network of like-minded organizations and individuals, from other nonprofits to partners to the supporters they are able to reach. Our Community Conference awards were a great opportunity to recognize the achievements of two organizations who truly took advantage of the whole network and used it maximize their success.”

The Electronic Frontier Foundation received the Best Campaign award, recognizing its efforts with the Stop Online Piracy Act (SOPA) campaign. With just a few days notice, EFF worked with Salsa’s advocacy tools to create an outreach campaign against SOPA legislation, resulting in the gathering of 400,000 supporter names. And, stopping the legislation in its tracks. Other finalists for the Best Campaign award included the American Society of Consultant Pharmacists for their Virtual Lobby Day Campaign and Jews United for Justice for their Invest in DC Campaign. The winner was chosen based on creativity, reach, innovation and impact, as well as use of the Salsa tools and network.

The Hot Tamale award recognized a super Salsa user for their ability to maximize both the Salsa technology and network to make an impact on their mission. The 2012 Hot Tamale award was presented to Protect Our Defenders, a decision made based on their use of Salsa technology to grow and segment their list as well as maximize communication and social media tools. They also made use of Salsa’s partners to improve their outreach efforts and create more effective campaigns, growing their support base from zero to 20,000 supporters in their first year with Salsa. Other finalists were Bikes for the World, Center for Biological Diversity, Health Professional Allied and Employees and Polaris Project.

The 2012 Community Conference awards were sponsored by Salsa partners PowerThru and See3 Communications.

ABOUT SALSA: Salsa Labs (Salsa) helps non-profits and political campaigns to build, organize and engage a base of support. In one easy-to-use, integrated and flexible web-based system, groups of all sizes can manage their supporters and chapters, communicate through email and social media, fundraise, advocate, host events and measure results. With all that as well as our top-notch training, support and strong online community, Salsa provides you the best value for your investment - letting you focus more resources on your mission. Salsa currently supports more than 2,000 organizations’ relationships with more than 75 million donors, members, activists and fans all around the world. For media information, contact Tim Rusch with FitzGibbon Media at (917) 399-0236. We can do more things together than we can apart.


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Timothy K. Rusch
FitzGibbon Media for Salsa Labs
(917) 399-0236
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