Advice, and Hope, to Older Men Seeking Work in New Book BOOMER MEN WORKING from Wyatt-MacKenzie Publishing

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BOOMER MEN WORKING: Strategies for Staying Employed (or Tackling Unemployment) is a how-to book for Boomer Generation men who want to hang on to their present job or find a new one. It offers hope through the stories of older guys who have lost a job or retired sooner than planned.

Men born between 1946 and 1964, the Boomer generation, were hit harder than women the same age when companies cut payrolls during the Great Recession of 2008-09. A federal report at midyear 2010 indicated that joblessness among men 55 and older had tripled during the recession to 8.4 percent compared to 6.9 percent for women.

The job scene for Boomers appears to be better today. The Bureau of Labor Statistics reported in June 2012 that unemployment among all workers 55 and older was 6.2 percent. But that number doesn’t account for older workers who have simply become discouraged and quit looking for work.

BOOMER MEN WORKING: Strategies for Staying Employed (or Tackling Unemployment) (Wyatt-MacKenzie, Sept. 28, 2012) tells the stories of Boomer generation men who have determined not to become unwilling retirees but have found satisfying work in a very challenging job market.

Hanna Rosin, author of the article "The End of Men” in The Atlantic reviews, “Finally we have a book which takes the central mystery of the changing economy head on: Why do men, especially older men, have such a hard time fitting into the new landscape? In his wonderfully useful book, Norman Crampton takes on this challenge head on and lays out advice for men looking to find work, step by step. In this book a man can learn everything he can do to keep his spirits up and ultimately find the job he wants. Crampton lays out his advice with simplicity and not an ounce of condescension, explaining everything from how to network to how to make your age seem like a plus. Men, you should all be sending him a commission.”

Lisa Orrell, author of BOOMERS INTO BUSINESS: How Anyone Over 50 Can Turn What They Know into Dough Before & After Retirement reviews, “Norm’s book couldn’t be more timely! As the author of a career book for Boomers myself, I can tell you millions of them are facing a dire reality: New research shows that over 40 percent of Baby Boomers, men and women, between the ages of 46-65, are at risk of outliving their retirement savings or will not have enough money to cover even their basic living expenses in their ‘golden years’. So if Norm’s book can help even a fraction of this massive generation remain gainfully employed, thus increasing the size of their savings accounts, reading it will be a godsend to countless Boomers across the country.”

“The workplace is a very different place from when these guys got their first job,” Crampton said. “Today, older men find work by going to back to school, learning how to use social media, refreshing their team skills, and raising their emotional intelligence, or EQ, meaning how well you understand yourself and interact with others.”

BOOMER MEN WORKING covers the essential job skills that older men need today and includes case studies of eleven men who have lost a job or retired sooner than planned, figured out what they needed to do next, and found new employment.

ABOUT THE AUTHOR
During a career of 40-plus years Norm Crampton has authored seven books and written for major newspapers and magazines. Norm has been interviewed by national media including NBC Nightly News, NPR, and Good Morning America. The Wall Street Journal featured Norm in a story about older guys who choose to keep working rather than retire. For more information visit http://NormCrampton.com.

BOOMER MEN WORKING, Norm Crampton, September 28, 2012; ISBN: 9781936214921, 200 pp, $14.75; Wyatt-MacKenzie Publishing, Inc. Distributed to the trade by Ingram. Available online at http://www.amazon.com/dp/193621492X

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NANCY CLEARY
WYATT-MACKENZIE PUBLISHING
(541) 964-3314
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