AutoAnything Taps F5 to Supercharge New Site

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The ecommerce leader partners with application delivery powerhouse to slash page load times.

Ecommerce companies stake their business on optimized application performance and a seamless user experience.

Top-ranked automotive accessories & performance parts online retailer, AutoAnything, recently launched a new website. Designed to keep pace with the biggest names in ecommerce, the mobile-ready site leverages HTML5 and Ajax, and is optimized for fast page load times. To achieve blazing speed with the company’s advanced web applications, AutoAnything enlisted F5 Networks and the BIG-IP® solution.

AutoAnything is host to over 125,000 unique visitors every day. Presenting those visitors with thousands of image- and content-rich SKUs from multiple sources is challenging. And, presenting it quickly enough to meet consumer expectations is an increasingly difficult balancing act. With F5’s BIG-IP Local Traffic Manager™, AutoAnything can evenly distribute web traffic across their server network—minimizing bottlenecks to ensure the optimized performance and page load times expected by customers.

“One of the driving forces behind the build out of our new site was to maximize speed,” says Trevor Klein, AutoAnything’s Co-President. “Online shoppers, especially mobile users, expect instant page loads and if your site lags, they leave.” Klein continues, “We’re committed to giving our customers the richest shopping experience possible. So, when we explored the various options to optimize load times, we looked exclusively at best-of-breed solutions and chose F5.”

The recognized leader in Application Delivery Networking, F5 is trusted by tech giants like Oracle and a majority of Fortune 50 companies. F5’s BIG-IP Local Traffic Manager improves site performance by managing traffic volumes, minimizing connection bottlenecks, and reducing the effects of network latency. Once AutoAnything partnered with F5, they significantly increased the capacity of their site’s existing infrastructure and experienced a dramatic improvement in loading times.

“Ecommerce customers like AutoAnything stake their business on optimized application performance and a seamless user experience,” says Jason Needham, VP of Core Traffic Management and Cloud Solutions at F5 Networks. “With F5’s versatile BIG-IP solution, organizations can keep their systems running quickly while maintaining the flexibility to add new services as needed.”

Consumers continue to raise the bar on what they expect from an online shopping experience. Successful etailers respond by enlisting third-party providers with proven technical solutions. As AutoAnything sets the stage for continued growth, it is crucial to balance the need for speed with rich content delivery. Partnering with F5 puts AutoAnything on the road to exceeding customer expectations and pulling further ahead of their competition.

AutoAnything was founded in 1979 as Blue Ribbon Motoring, a manufacturer of sheepskin seat covers and custom carpet floor mats. In 1997, the company took a new direction and went online as a retailer of automotive accessories and performance parts like tonneau covers and exhaust systems. Today, is #157 in the Internet Retail Top 200 Guide of ecommerce companies.

For a complimentary catalog or to order any of AutoAnything’s exciting products, call (800) 874-8888. International: (858) 569-8111. Fax: (858) 569-8503. Internet:, Email: media (at) autoanything (dot) com.

F5, BIG-IP, and Local Traffic Manager are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners. The use of the words “partner,” “partnership,” or “joint” does not imply a legal partnership relationship between F5 Networks and any other company.

Contact Information:
Note to Editors: Trevor Klein is available for interviews. Product demos can be arranged.
Contact: Michael Kirby, Senior Marketing Editor, 1-858-609-7721 or mkirby (at) autoanything (dot) com

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